The Four A’s Advertising Festival begins on May 30

The Four A’s Advertising Festival is set for May 30 and 31 at Taj Samudra Colombo.
The two-day learning festival is designed to serve as a source of new ideas, innovation, and inspiration. Through engaging learning sessions, workshops & panel discussions, participants will have the opportunity to interact with top-tier professionals spanning the entire spectrum of creativity. 
The speakers for The Four A’s Advertising Festival include Ajay Vikram - Chief Creative Officer at Publicis Groupe South-East Asia, Asheen Naidu - Executive Creative Director at TBWA Singapore, Assam Khalid - Independent Creative and Strategy Consultant at Vexology Advertising Dubai, Guan Hin Tay - Creative Chairman at BBDO Singapore, Mahesh Ambaliya - Senior Creative Director at VMLY&R Mumbai, Mandie Van Der Merwe - Chief Creative Officer at Saatchi & Saatchi Sydney, Michaela Futcher - Managing Director / Head of Strategyat Media Arts Lab APAC, Singapore,PsembiKinstan - Group Executive Creative Director at DDB Group Melbourne, SurjoDutt - Chief Creative Officer at Dentsu Creative India, West and South Regions, and Zehra Zaidi, Group Executive Creative Director at Ogilvy, Pakistan.

 “This is a big moment for Sri Lanka. The objective of this festival is to raise the bar for creative learning and recognition while establishing the country as a hub for creative excellence in the Asia-Pacific region,” Alann Lopez, the President of The Four A’s, said.
 “With the advertising industry experiencing rapid changes globally with Gen AI and facing serious economic challenges locally, giving local staff international-quality training opportunities is almost impossible. 
The Four A’s Advertising Festival seeks to help solve this problem by bringing world-class training to Sri Lankan advertising and marketing professionals,” Dilshara Jayamanna, the Board Director of The Four A’s and Co-Festival Director, said.
 “Sri Lanka is ready to step in to the spotlight. So, this festival isn’t just about creativity; we want to set new standards for learning while recognizing work that celebrates our cultural nuances. This would be a platform to inspire work that shines brightly on the global stage” Selonica Perumal, the Vice President of The Four A’s and Co-Festival Director, added.