UTE commences retail distribution of CAT Lubricants

From left: UTE Business Development Manager Channa Edirisinghe, Motorcade (Pvt.) Ltd Managing Director Asoka Perera, Integrity Group Group Managing Director/CEO Bhaagya Kariyawasam, UTE Chief Executive Officer Deepthi Hewageegana, UTE General Manager Sales Janak Edirisinghe and UTE Regional Sales Manager Sanjeewa Pathirage

United Tractor and Equipment (Pvt.) Limited (UTE) commenced retail distribution of CAT Lubricants, adding further value to its 75-year relationship with the Caterpillar (CAT) Tractor Company. 

UTE, which for the past 18 years has supplied genuine oil for Caterpillar equipment in the construction industry, has expanded its business to benefit a broader consumer segment in the automobile industry. 

“Caterpillar produces the world’s number one high-performance lubricant and as the sole authorised Caterpillar dealer in Sri Lanka, UTE is delighted to bring you the full range of CAT oils. We invite retailers, service stations and other stakeholders to join hands with us to take the world class CAT Lubricants to consumers, whether they drive a car, an SUV, a Lorry or a prime mover in order to increase the performance standards of their diesel engines,” stated UTE Chief Executive Officer Deepthi Hewageegana.

The CAT Lubricant range of products available islandwide through UTE include CAT DEO Heavy Duty Diesel Engine Oils, CAT HYDO ADVANCED high-performance hydraulic fluids, CAT TDTO drive train and transmission oil, CAT GREASES and the CAT ELC extended life coolant.

“CAT developed lubricants initially for their heavy-duty Caterpillar engines that always demanded high performance. CAT oils are designed to immunise engines, giving them the essential power to perform. It is that technology and standard that is now being passed on to day-to-day automobile users, who seek the ideal product for their engines. The CAT DEO 15W 40 CI-4 Diesel Engine oil increases efficiency of the engine, improves equipment performance and offers optimum savings for consumers,” added UTE Chief Marketing Officer Anasuya Gunasena.

UTE has a long-standing collaboration with Caterpillar and is now recognised as one of the oldest CAT dealers in South Asia as well as the first Sri Lankan firm to import heavy construction machines. Focusing on operational excellence and living up to its purpose with its top-notch customer service, the company is the lone Sri Lankan candidate in the Superbrands general machinery category, providing the finest quality engineering solutions and unrivalled service support for over seven decades, positing it as the only firm that can supply the broadest assortment of single brand machinery.

He joined hands with E-Consulate (Pvt.) Ltd Co-Founder and Director Subodha Perera, who is now CEO of TASA Lanka. Perera is a Fortune 500 company engineering professional, a born entrepreneur and an autonomous multi-robot builder that brings together product development teams in both start-up and growth stages.

The Sri Lankan branch is providing BPO services for many industry giants, including the largest cryptocurrency platform in the world, some of the most significant electronic companies in the world, the largest retail company in Japan and one of the most popular airlines in the world.