Union Assurance crowned as Best Digital Life Insurer of Sri Lanka 2024

Union Assurance was awarded as Best Digital Life Insurer – Sri Lanka 2024 at the Global Business & Finance Magazine Awards.

This esteemed platform recognises exceptional achievements in business and finance worldwide, celebrating individuals, companies and organisations that have made remarkable contributions to their industries. The accolade highlights Union Assurance’s leadership in driving digital transformation and its unwavering commitment towards revolutionising the life insurance industry through technology and customer-centric initiatives.

A standout embodiment of Union Assurance’s innovative spirit is the Clicklife app, Sri Lanka’s most comprehensive life insurance app. Powered by cutting-edge technology, the app transformed the user experience by enabling seamless management of life insurance policies via smart devices. With advanced features designed to promote user well-being, the Clicklife app integrates several industry-first innovations, including an artificial intelligence-driven calorie counter and a fully digital rewards system. As the latest addition to the app, Union Assurance introduced its Digital Loyalty Rewards programme, which is also the first of its kind in the sector. 

Union Assurance has also set new benchmarks in the sector with its financial underwriting automation, which was not only the first of its kind in Sri Lanka but in Asia as well. 

Further enhancing the customer experience, Union Assurance also introduced the e-MER (Electronic Medical Examination Report) and the digital medical records initiative–another first of its kind in the sector. 

Union Assurance CEO Senath Jayatilake said, “We are honoured to receive the Best Digital Life Insurer award at the Global Business and Finance Magazine Awards. This recognition affirms our unwavering commitment to leveraging technology to elevate customer experiences. Driven by our resolute purpose of protecting lives and enriching the well-being of all, we are dedicated to offering premier solutions through robust and innovative ecosystems that are both accessible and customer-centric.”