new SLGJA chief calls for urgent policy reforms, promotion of Sapphire experience

SLGJA Committee for 2024-25

Akram Cassim honours Ajward Deen for his service as SLGJA Past President

At the Annual General Meeting of the Sri Lanka Gem and Jewellery Association (SLGJA), Akram Cassim, a longstanding member of the industry, was officially announced as the newly elected President. In his speech Cassim outlined his vision to drive the industry forward, tackle challenges collectively, and capitalise on the unique legacy of the Ceylon Sapphire.
“It is both a pleasure and privilege to serve you all in an industry that I have cherished throughout my life,” Cassim began, expressing his gratitude to the members of SLGJA for entrusting him with the role of President. Acknowledging that the challenges ahead are many, he called for unity across all facets of the gem and jewellery trade to address shared issues and improve the industry’s outlook. 

He emphasized that all segments of the trade—from Ratnapura, the heart of gem mining, to the gem trading hubs of Beruwela and the gold and jewellery craftsmanship found in Kandy and Sea Street—need to collaborate to strengthen the sector’s overall growth.

Vision for reform and growth

Cassim highlighted the enormous potential of Sri Lanka’s gem and jewellery industry to become a significant foreign exchange earner for the country and a generator of employment across the island. He drew attention to urgent policy reforms required to reverse the changes that have hindered growth, weakened global competitiveness, and led businesses to consider moving operations abroad. “If we can have urgent reforms and reverse policies that have impacted our industry negatively, we can create a business-friendly environment that will allow our trade to flourish,” he noted.

Cassim expressed a firm commitment to work closely with the new government and other authorities to foster a business climate conducive to the growth of this vital sector.

Enhancing tourism through Sapphire experience

A pivotal aspect of Cassim’s speech was the integration of the gem and jewellery industry with the booming tourism sector. He proposed strategic partnerships with Sri Lanka Tourism and Sri Lankan Airlines to enhance the experience of every tourist visiting the island, presenting a unique opportunity to position the country as a premier destination for gemstone shopping and cultural experiences. “Let’s create an amazing Sapphire Experience for tourists visiting this Island,” Cassim proposed, stressing the unparalleled opportunity to capitalise on the country’s rich heritage as a source of the world’s finest blue sapphires.

Over the past 2,500 years, Sri Lanka has supplied some of the most exquisite blue sapphires seen, worn, and displayed around the world. Cassim emphasised that the country remains one of the best sources globally for fine sapphires and more than 50 varieties of coloured gemstones. By promoting the “mystery, magic, myths, and legends” along with the “history, crafts, and skills” of Sri Lanka’s gem and jewellery legacy, the industry could create a compelling narrative to showcase to the world.

The association envisions creating a comprehensive “Sapphire Shopping Experience” for tourists, enticing them to own a piece of Sri Lanka’s rich heritage. By romanticizing the Ceylon Sapphire, Cassim believes that every aspect of the industry can be promoted, from the miners of Ratnapura to the gem cutters and traders of Beruwela, the gold and silver craftsmen of Kandy, the historic silversmiths of Galle, and the jewellery boutiques of Colombo.

Gratitude for leadership and hope for the future

Cassim thanked the outgoing President, Ajward Deen, for his leadership over the past three years, recognizing his vast experience and dedication. He also praised the outgoing committee for their hard work. Looking ahead, Cassim is optimistic about working with the newly formed SLGJA board which has a blend of experience and youth:

He believes this mix will inspire new ideas and innovation to propel the industry forward. Cassim concluded his speech by thanking all members for their support and encouraging everyone to work together to make the year ahead successful.