AMW honours Castrol distributors at first dealer conference

Anuj Mendiratta-      BP Castrol -  Sales and Operations Manager South Asia, Peter Mackenzie  - AMW - Group Managing Director and Charith Panditharatne  -  AMW - Head of Lubricants – BP Castrol

Unveils new breakthrough ‘CRB Multi’ oil

Associated Motorways (AMW), the exclusive distributor of Castrol lubricants in Sri Lanka, hosted its first-ever Excellence Awards for Castrol Distributors, felicitating dealers and introducing the new game-changing ‘CRB Multi’ oil for diesel vehicles to the market.
The highly anticipated Excellence Awards brought together Castrol Distributors from across the country to appreciate and recognize their invaluable contribution for achieving targets and setting benchmarks in sales and distribution. They were also acknowledged for establishing Castrol products with the promise of superior quality and service to customers and to the industry. 
The best performing dealers were presented awards and tokens of appreciation. Over 250 guests including Dealers, AMW staff, Castrol principles and selected media were in attendance at the gala event which culminated with cocktails and entertainment.

The event also served to introduce the revolutionary CRB Multi 15W-40 CH-4 oil, specifically designed to meet the unique needs of diesel vehicles. Castrol CRB Multi is an exceptional, heavy-duty engine oil specifically designed to optimize the performance and longevity of passenger, commercial, and construction vehicles, including generators. With its multi-purpose capabilities, this oil ensures efficient operation and extended durability. By safeguarding critical engine components against oil thickening and deposit accumulation, CRB Multi actively maintains engine cleanliness, providing reliable protection for sustained engine health and longevity.

The introduction of ‘CRB Multi’ further solidifies AMW’s dedication to delivering cutting-edge products that offer enhanced performance and improved efficiency to customers. CRB Multi is now available via Castrol distributors in packs of 1L, 5L and a promotional pack of 6L.
Peter Mackenzie, Group Managing Director AMW stated, “We are honoured to host the Castrol Excellence Awards and introduce the ground-breaking ‘CRB Multi’ oil. At AMW Group, we strive to bring innovative solutions and top-quality products, strengthening our partnership with Castrol. The awards celebrate our loyal distributors, and the ‘CRB Multi’ oil meets the evolving needs of the automotive industry.”

Charith Panditharatne, Head of Lubricants, BP Castrol added, “We are pleased to host the Castrol Dealer Conference and introduce the ‘CRB Multi’ oil. This conference strengthens our partnership and showcases our commitment to meeting customer demands. We are excited to embark on this journey with our dealers, delivering superior lubrication solutions.”