Baby Cheramy launches first-of-its-kind Safety Institute in country

Hemas Consumer Brands team at Baby Cheramy Safety Institute launch, which took place at Hemas Industrial Complex in Dankotuwa

Baby Cheramy, the most loved baby care brand in Sri Lanka, recently launched the Baby Cheramy Safety Institute, with the aim of uplifting safety standards and innovating best quality baby care products. 
The new safety institute, with state-of-the-art R&D facilities, is an investment for the future of the country and the entire baby care industry. 

This purpose-led initiative introduces an eight-step safety process guided by the safety institute to provide the safest possible baby care products to little ones. The eight-step safety process involves co-creation of products with consumers, careful selection of ingredient sources, assessing quality and safety of ingredients, assessing packaging and design, clinical evaluation and testing, world-class manufacturing practices, assessment of product quality and shelf life and continuous improvements and evaluation. 

The safety institute consists of a dedicated R&D centre that ensures Sri Lankan babies continue to get the safest baby care products in future. For a highly progressive brand that innovates time-tested baby care products, this initiative is a big leap forward that revolutionises the baby care industry and sets high standards towards the commitment for product safety.

Commenting on the Baby Cheramy safety institute, Hemas Consumer Brands Managing Director Sabrina Esufally said, “Baby Cheramy is dedicated to uplift the safety standards of baby care products. With the launch of the new safety institute, the brand has set a perfect example for the entire baby care industry to stay committed to the safety standards and produce the best products for Sri Lankan babies. For six decades, we have fulfilled the baby care needs of Sri Lankan parents and their trust keeps us driving forward to give the best for their little ones.”
Hemas Consumer Brands Director R&D Dimuthu Jayasinghe said, “The Baby Cheramy safety institute is a futuristic initiative that takes the baby care industry to the next level. It is a one-of-its-kind institute, with state-of-the-art facilities that pave the way to revolutionise the baby care industry with safe, trusted products considering global best practices and safety standards.”

Newly launched Baby Cheramy Safety Institute
PIX BY SAMANTHA PERERA