Ceylon Cinnamon GI Association holds maiden AGM

The Ceylon Cinnamon GI Association, a prominent advocate for preserving the authenticity and heritage of Ceylon Cinnamon, convened its inaugural Annual General Meeting (AGM) on August 4th. The event took place at The Kingsbury Hotel and was attended by a diverse assembly of over 200 participants representing various sectors of the cinnamon industry.

The significance of the AGM was heightened by the recent recognition of ‘Ceylon Cinnamon’ as a Protected Geographical Indication (PGI) by the European Union Commission. The designation was officially added to the register of Protected Designations of Origin and Protected Geographical Indications through the implementing regulation (EU) 2022/144, effective from February 2, 2022. This acknowledgement underscores the unique geographical origin and traditional production methods associated with Ceylon Cinnamon.
A pivotal role in facilitating the AGM was played by the Export Development Board (EDB) in collaboration with the Department of Export Agriculture (DEA). This cooperative effort was deemed necessary due to the AGM serving as a partial requirement for maintaining the integrity of the Geographical Indication (GI) status.

One of the key outcomes of the AGM is the empowerment of eligible stakeholders within the Ceylon Cinnamon value chain. Those who adhere to the stringent eligibility criteria will be entitled to display the coveted ‘PGI Mark’ on their value-added Ceylon Cinnamon products. This mark certifies that the product, whether it be Cinnamon cut quills, Cinnamon powder, Cinnamon leaf oil, or Cinnamon bark oil, contains 100 percent Pure Ceylon Cinnamon that has been cultivated, processed, and manufactured in Sri Lanka.
To gain access to the ‘PGI Mark’, stakeholders must fulfill the membership criteria of the Association for Ceylon Cinnamon Protected Geographical Indication (ACCPGI). This requirement serves to uphold the commitment to maintaining the exceptional quality and reputation associated with Ceylon Cinnamon.
The AGM marked a pivotal moment for the Ceylon Cinnamon GI Association and the broader cinnamon industry. With the recognition of Protected Geographical Indication status, Ceylon Cinnamon has received a well-deserved endorsement that not only safeguards its rich heritage but also opens doors to premium markets that value authenticity and traditional craftsmanship.
As the Ceylon Cinnamon GI Association moves forward, it is poised to strengthen its mission of preserving the unique attributes of Ceylon Cinnamon while fostering sustainable practices and elevating the global perception of this treasured spice.