Dialog Axiata ranked as SL’s most valuable brand by Brand Finance for 5th year

In its 20th annual review, Brand Finance, the world’s foremost independent brand valuation consultancy, bestowed the prestigious title of ‘Sri Lanka’s Most Valuable Brand’ upon Dialog Axiata PLC, the country’s premier connectivity provider, for the fifth consecutive year, with a brand value of Rs.52 billion. 

Dialog emerged as the strongest brand in Sri Lanka, earning the esteemed AAA+ brand rating. The company was also accorded the title of Most Valuable Telecommunications Brand for the 16th consecutive year.
These coveted accolades along with being named as the Most Loved Telecommunications Brand for the seventh consecutive year, reflect the unwavering trust and confidence placed in Dialog by over 17 million Sri Lankans and the company’s steadfast dedication to its purpose of empowering and enriching Sri Lankan lives and enterprises through sustainable digital ecosystems. 

Commenting, Dialog Axiata PLC Group Chief Executive Supun Weerasinghe said, “We are grateful for the unwavering loyalty and patronage of over 17 million Sri Lankans and enterprises that helped achieve this recognition. As the most valuable and strongest brand in Sri Lanka, we will continue to leverage the transformative power of technology to empower and enrich Sri Lankan lives and enterprises.”

Brand Finance Lanka Chairman Ruchi Gunewardene stated, “We congratulate Dialog for being able to sustain its position at the top of our table. It’s the benchmark brand to be followed by others. Its ability to build brand strength across many indicators we measure in the telecommunications sector enables it to maximise the value of the Dialog brand.”
Brand Finance is the world’s leading independent brand valuation consultancy, with offices in over 25 countries, including Sri Lanka.