EDB ups online promotions efforts

Export promotions are set to continue despite the ongoing pandemic as the Export Development Board (EDB) has embarked on a number of initiatives to shift the effort online.

The EDB announced today that it has partnered with the Foreign Ministry and overseas Sri Lankan missions to promote the local export sectors. Online sessions under the fresh initiative have already kicked off, enabling foreign buyers to meet with the local export industry players.

“The online promotions are carried out with the objective of creating trade linkages between Sri Lanka and the rest of the world, as it is imperative to sustain the nation’s export promotional activities in spite of severe challenges caused by COVID-19,” said EDB Director General, Chitranjali Dissanayake.

She shared that the Sri Lankan Missions overseas have taken on the responsibility to introduce potential buyers and importers for the selected products.