Fairfirst Insurance wins locally and globally through empathy-based innovations

Fairfirst Insurance has become the proud recipient of the prestigious ‘Fairfax Presidents’ Innovation Award’.

This award is special for Sri Lanka since Fairfax operates out of more than 18 countries across five continents through some of the largest insurance entities in the world such as Odyssey Group, North Bridge, Allied World, Crum & Forster, Brit Insurance and Zenith National.

Thus, for Fairfirst to win this is a super achievement, as this annual award is to recognise the most innovative company in the Fairfax group’s global network and for the winning innovation to have a transformative and positive impact through its operations.

Speaking about the company’s passion for innovation, Fairfirst Insurance Managing Director and CEO Dr. Sanjeev Jha stated, “I believe that while we may never be the biggest insurer in the world, we surely can be the best. This win is a glittering validation of Team Fairfirst’s belief, passion and constant desire to #GiveItATry and to always improve, for you, for me and for the beautiful community we live in.”

Fairfirst won this global award for its world-class innovation on instant claims settlements done via its revolutionary virtual assessment technology known as Click2Claim (C2C). Through C2C, Fairfirst has become the fastest claim settler in the country by assessing and settling motor claims in as quick as five minutes from the time of an accident.

Fairfirst has always taken an empathy-based approach to developing solutions for customer needs, combined with a design-led thinking culture that reinforces failing - failing quickly and cheaply - and thereby learning quicker. This formula has resulted in numerous local and global industry-first innovations that have brought convenience and peace of mind to millions of people.

This recognition is the latest in a series of recent wins for Fairfirst Insurance, which includes being ranked the ‘Best Online Insurance Company in Sri Lanka’ by Global Banking & Finance Review 2020 and ‘Most Innovative Brand in the Service Sector’ at SLIM Brand Excellence Awards 2019. The recognitions are a testament to Fairfirst’s drive to continuously innovate and provide world-class services to Sri Lankans around the country.

From right: Fairfax Group Chairman/CEO Prem Watsa and Fairfirst Insurance Sri Lanka Managing Director and CEO Dr. Sanjeev Jha