G.B. Srithar joins VFS Global as Head of Tourism Services

VFS Global, the world’s largest outsourcing and technology services specialist for governments and diplomatic

missions has appointed G.B. Srithar as the Head of Tourism Services.
Srithar joins VFS Global from the Singapore Tourism Board (STB), where he spent over 26 years in a career that spanned multiple functions, including Human Resources, Organizational Development, and International Marketing. 

He notably served as the Area Director for South India & Sri Lanka and was instrumental in leading the International Marketing and Brand Campaigns teams at STB’s headquarters. His last role as the Regional Director saw him responsible for the STB’s regional marketing, tourism development, and trade partnership work across India, the Middle East, South Asia, and Africa.

Zubin Karkaria, Founder and CEO, VFS Global said, “Srithar is a valuable addition to our team, bringing a wealth of experience, knowledge, and a proven track record. His expertise positions him to lead our efforts with our Client Governments to promote travel, trade, and tourism from key source markets.”

Srithar speaking about his new role said, “I am very pleased to join VFS Global – a very prestigious brand and global leader in its field. VFS Global gives me an incredible opportunity to leverage my experience on a global scale working with our Client Governments to promote and add value to Travel, Trade and Tourism Services in both established and emerging markets.’’

Srithar is a Singaporean who has completed his Bachelor of Arts (majored in Sociology and English Language) as well as his Bachelor of Social Science (Honours) in the National University of Singapore).