IQ Global-UoK partner to launch Sri Lanka Digital Readiness Index

From left: Prof. B. Wanninayake, B. Emmanuel, Dr. N. Fernando, Dr. A. Medis, Senior Prof. N. De Silva, N.A. Cader, M. Ishaq, A. Irfan and H. Hewavisenti 

IQ Global, Sri Lanka’s first and only business design company, recently announced its partnership with the University of Kelaniya (UoK), to promote and grow awareness about the necessity of business design and digital transformation within modern businesses using Sri Lanka’s Digital Readiness Index.

The announcement took place recently at Movenpick Hotel under the patronage of esteemed guests that include UoK Vice Chancellor Senior Professor Nilanthi De Silva. 
The curated index will evaluate, prepare and inform participants of tools that will help them effectively manage and assimilate into the modern marketplace to overcome the challenges businesses face with automation, artificial intelligence and big data. 

The launch of the Digital Readiness Index, Developed by IQ Global and validated by the UoK, will be the first of its kind in the region. Innovation and digital readiness has been a dormant concept for most organisations in the region, with most resting on their established laurels for decades. In more developed corners of the globe, indexes have already been established to gauge innovation and digital readiness and have therefore acted on those indications to tackle the digital paradigm shift we currently find ourselves in. 

Using the statistics and analyses derived from the Sri Lanka Digital Readiness Index, tailored sessions will focus on the change in traditional business development and marketing processes and discuss how real-time consumer insights and data-driven, personalised needs fulfilment are impacting the fundamental delivery of goods and services to future proof businesses and seamlessly transition into the digital space.