Keells continues to provide freshest produce by strengthening value chain

 Providing the highest quality of fresh produce at affordable prices to customers has been a priority for Keells. Thus, the journey commenced three decades ago, when Keells started collaborating directly with farmers, setting up collection centres to ensure that the freshest produce was made available to customers.  
Establishing the concept of from farm to stores within 24 hours, maintaining freshness and three-stage quality checks, Keells further progressed in the journey of providing fresh produce to customers.  

Infusion of technology by investing in equipment such as carrot washing machines and date life codes, whereby a team member at store is aware of the shelf life of fresh produce as well as the introduction of a ‘traceability mechanism’, further enhanced the process. 
The 260,000 square foot, state-of-the-art Distribution Centre, which opened in Kerawalapitya, provides a temperature-controlled environment through mechanical ventilation support for best storage conditions for fresh produce. It also has an automated tray washing machine to wash all crates of fresh produce, to maintain hygiene and quality standards and is the first in the country at a distribution centre.  
Through the Keells ‘Govi Diri’ project, which focuses on strengthening the fresh produce value chain, initiated together with the Smallholder Agriculture Partnership Programme (SAPP) in collaboration with the Agriculture Ministry, Keells committed to invest in technology to boost sustainable climate resistant and modern agri practices and to build capacity of agripreneurs. 

All such initiatives implemented are with the singular goal of providing the freshest produce at affordable prices to customers, enabling customers to a choice of affordable, nutritious and fresh produce, so that families can share and enjoy the precious moments they spend together as a family. Keells is here to make your priceless moments with family, fresh with their 
freshest produce.