Lion Brewery and Luxury Brands sweep SLIM NASCO Awards 2022

Front row (from left): Rajith Lakmal – Luxury Brands Territory Executive, Thuwan Basheer – Lion Brewery Territory Manager,
Subashana Herath - Luxury Brands Sales Coordinator, Amal Kulathunga – Lion Brewery Territory Manager, Dinesh Rathubaduge - Lion Brewery Territory Manager, Prasanna Wimalaranga - Lion Brewery Territory Manager, Kanagaraj Prashanth - Lion Sales Representative, Hemal Herath - Lion Brewery Territory Manager, Nirosh Harshana - Lion Sales Representative, Priyantha Wijesundara - Luxury Brands Territory Manager, Dilanka Mapa - Luxury Brands Sales Coordinator. Back row (from left): Sanjula Hettiarachchige – Luxury Brands Territory Manager, Ryle Madena – Lion Brewery Territory Manager, Madura Buddhika – Lion Brewery Territory Manager, Crisho Melroy Silva – Lion Brewery Territory Manager, Saminda Hitibandara – Field Sales Manager, Nipuna Wijerathna – Lion Brewery Territory Manager, Sahan Sandeepa - Lion Sales Representative, Sandeep Madumal – Lion Sales Representative, Thashindu Thenuwara – Luxury Brands Sales Coordinator.

Leading members of the Lion Brewery and Luxury Brands trade marketing teams were honoured at the recently held SLIM National Sales Congress (NASCO) Awards.The awards recognize that the sales function is crucial to the total marketing strategy and highlight the outstanding contribution of professionals who propel their businesses, brands and industries forward.Now in its twenty-second year, the awards for 2021 and 2022 financial years returned to an in-person gala ceremony on 22nd March.

Entries to the NASCO Awards are reviewed by a judging panel drawn from a cross-section of industry dominating brands.
Front-Liners and Executives are evaluated on their individual performance and ability to advance in their careers. 
Territory Managers are assessed on their ability to increase sales revenues, enhance market reach and other key performance indicators within assigned geographical areas. 
Regional Sales Managers must embed brand and category building and customer developmentplans in route-to-market strategy while demonstrating outstanding leadership and meeting overall business objectives. 

Under the Alcohol and Tobacco Sector, winners from Lion Brewery and Luxury Brands, its sister company operating in the premium segment of the larger alcobev market, received nineteen awards for efficient and exceptional performance across different categories. 
Under the Front-Liners category, Thashindu Thenuwara and Sahan Sandeepa were awarded Gold, Subashana Herath, Nirosh Harshana, Kanagaraj Prashanth received Silver, and Dilanka Jayanath Mapa and Sandeep Madumal claimed Bronze in the same category. 
Under the Executive category, Prasanna Wimalaranga and Thuwan Basheer grabbed a Gold and Silver respectively, while Rajith Lakmal, Amal Kulathunge and Ryle Madena received Bronze awards.

In the Territory Manager category, Madura Buddhika and Hemal Herath received Golds whilst Sanjula Hettiarachchige and Dinesh Rathubaduge sealed Silver awards. Priyantha Wijesundara, Nipuna Wijerathna and Crisho Melroy Silva were awarded Bronze under the same category.
In the Regional Sales Manager category, which is one of the most senior classifications in NASCO, Saminda Hitibandara was awarded a Bronze.