Multichemi International wins National Award for Industrial Excellence

Multichemi International Ltd Group Chief Executive Officer Samira Fonseka, Assistant General Manager Asanga Rathnayaka and Brand Manager Amal Iddamalgoda receive award

Multichemi International Ltd, the pioneer in environment-friendly, biodegradable detergents under the flagship brand name ‘dash’, was the recipient of a National Merit award in the extra-large manufacturing sector, at CNCI Achiever Awards 2022 for Industrial Excellence, organised by the Ceylon National Chamber of Industries. 

Established in 1993, Multichemi International Ltd is one of the largest detergent manufacturers in Sri Lanka. Located within the Kindelpitiya Industrial Zone in Millewa Horana, Multichemi produces international standard user-friendly detergents under the brand names dash, Safematic, Gliz, Comox, Safeol, SpringTime and Magic Soft and are committed to enhancing customer satisfaction by offering quality products through continual improvements in quality systems and performance. 

Multichemi’s detergents and cleaners cater to three main categories, namely household care, laundry care and car care. In the car care category, under its flagship brand dash, Multichemi was able to emerge as the category market leader in Sri Lanka within four years after its launch in 1993. The very strong distributor network covering the whole country, including the North and East provinces, gives Multichemi the competency to deliver products across the island. 

Multichemi International Ltd General Manager Gayani Jayarathne said that the company appreciates all its loyal customers for the trust placed in their brands over the last 30 years and that the company further strives to exceed customers’ expectations to achieve their vision ‘To be the most sought-after Sri Lankan detergent brand by 2025’.  In addition, she mentioned that the company hopes to launch a plant-based fabric conditioner, under the brand name Magic Soft and relaunch the Gliz dish wash liquid range in the first quarter of FY 2023/24 to further improve customer satisfaction in the respective product categories.