NDB Bank makes donation to Clean Ocean Force

From left: Mario Perera, Manager Marketing –  NDB;Jerome Fernando, Chairman/Founder of Clean Ocean Force Lanka; Darshana Jayasinghe, AVP/Head of Marketing – NDB; Ramesh Liyanage, Director – InGame Esports.

NDB Bank has donated the proceeds from its innovative Avurudu Dupatha virtual gaming experience to Clean Ocean Force. 
This marks a first for Sri Lanka, where streamers were able to make in-game donations to Clean Ocean Force via QR code using the NDB NEOS app, reflecting not only the bank’s dedication to environmental conservation but also highlighting its innovative approach to leveraging technology for social good.

The Avurudu Dupatha campaign, held during the Sinhala and Tamil New Year in April, was an immersive virtual island adventure available with the NDB NEOS app. Created in collaboration with Gamer.LK, the campaign showcased NDB’s digital prowess and commitment to innovative customer engagement. The virtual island featured traditional Avurudu games, charming characters, and captivating stories, resonating with the cultural essence of Avurudu while providing an engaging gaming experience.

Players were transported into an interactive narrative where they had to unite to discover “NDB fragments,” unlocking special powers to overcome the Economic Demon threatening the island. This storyline was crafted to reflect the spirit of Avurudu, adding depth and meaning to the gaming experience.

Darshana Jayasinghe, Assistant Vice President, Marketing at NDB, expressed his sentiments, stating that “This initiative not only highlights our innovative approach to customer engagement but also our dedication to sustainability. By turning a traditional cultural celebration into a digital experience, we were able to engage with our customers in a unique way while contributing to a cause that is vital to the future of our planet.”

The campaign was a resounding success, with over 1.5 million youth actively engaged. On April 10th, 18 of Sri Lanka’s top gaming influencers came together to live-stream the event, showcasing the app’s user-friendly interface and its appeal to the youth demographic. The influencers utilised NDB NEOS QR payments to purchase in-game items and participate in the “ganudenu” Avurudu Spirit, all while contributing to environmental causes through Clean Ocean Force’s ‘Adopt a Beach’ initiative.