Niloufer Esufally-Anverally Makes a Stylish Comeback with the Launch of NLFR

By Rishini Weeraratne

The Sri Lankan fashion industry is abuzz with excitement as Niloufer former Founder and Managing Director of Cotton Collection, returns to the spotlight with the launch of her new brand, NLFR. Set to debut on Thursday, November 21, 2024, NLFR promises to be a celebration of life’s passions and the enduring vision of an entrepreneur who has never stayed away from the creative world for too long.

For those who have followed Niloufer's remarkable journey, her return is met with great anticipation and excitement. Starting her career at just 23, fresh out of college, she ventured into the world of fashion and clothing with unwavering passion. As the founder of Cotton Collection, she transformed the brand into a beloved household name in Sri Lanka's retail landscape before selling it in 2018, closing a significant chapter. However, for someone with an innate love for design, stepping away from the creative realm was never a permanent choice.

At the heart of NLFR lies a commitment to simple lines, the best of fabrics, craftsmanship and sustainability. Every piece is handcrafted using sustainable fabrics, with each thread telling a unique story. The collection includes styles with intricate block prints, embodying a timeless artistry that reflects the versatility and elegance of the pieces.

“Fashion is a form of storytelling,” Niloufer shares with the Daily Mirror. “It’s about embracing the simple joys of life. With NLFR, I wanted to create something that speaks to people, not just in terms of style but also in terms of values; slow fashion, conscious choices, and the beauty of imperfection.”

After stepping away from Cotton Collection, Niloufer shifted her flair for design to Leather Collection and the LC brand, elevating it to new heights. Known for its stylish range of shoes, bags, and accessories, Leather Collection quickly became a favourite among fashion enthusiasts and to this day is the best store in town for Leather products.

Recently, the brand expanded its portfolio to include a stunning homeware range, showcasing Niloufer’s ability to innovate and adapt to evolving market demands. Covering a range of bed linen, cushion covers, table runners and so much more, this homeware collection is a true delight for the senses.

While the initial focus of NLFR is on clothing for men and women, Niloufer has ambitious plans for the brand’s future. Collaborations with renowned designers and brands are already in the pipeline, aiming to offer customers an even broader and more diverse range of products. These collaborations will allow NLFR to expand its creative horizons while staying true to its core values of sustainability and craftsmanship.

Niloufer’s return to the fashion world is more than just a comeback; it’s a reaffirmation of her unwavering passion and commitment to design. Her journey from Cotton Collection to Leather Collection and now NLFR reflects her ability to evolve and adapt while staying true to her creative roots. With NLFR, Niloufer isn’t just launching a brand; she’s crafting a narrative; one of sustainability, artistry, and enduring elegance. And for those who love fashion with a story, NLFR is a brand to watch.