Orange Electric appoints Dasun Shanaka as brand ambassador

Orel Corporation Managing Director Kushan Kodituwakku exchanges agreement with brand ambassador Dasun Shanaka

Orel Corporation, as part of its business growth initiatives, has appointed Dasun Shanaka, the current captain of the Sri Lankan ODI and T20 cricket team, as its brand ambassador for its flagship brand, Orange Electric. 
The recent signing event in Colombo was attended by Dasun and the senior management team of Orel Corporation.

Orel Corporation Managing Director Kushan Kodituwakku commenting on the association with Dasun said, “Our current focus is on building deeper connections with our consumers. As such, the choice of an appropriate ambassador, who demonstrates our brand’s values—that comprise of a pioneering attitude, excellence, dynamism, innovation, resilience, humanity, ethics and passion—was an important part of our plan. With Dasun’s sporting values and relatable persona, which truly exemplifies and aptly aligns with our brand attributes, we strongly believe that he is the ideal personality to strengthen and promote our brand ethos in our respective markets and help us effectively connect with our potential customers, especially those in countries that play cricket, to make them understand what our brands stand for and the benefits they can derive from engaging with our brands.”

Dasun thanking Orel Corporation for conferring him the opportunity to represent this innovative brand stated, “Orange Electric and cricket share a unique ability as both connect with and motivate people. Therefore, I am delighted to be associated with a Sri Lankan multinational company such as Orel Corporation that has established itself as the epitome of Sri Lankan innovation through each of its products. Building on this connection, I am excited to see this partnership flourish as their flagship brand Orange Electric seamlessly mirrors my own ideals and standards and I look forward to an extraordinary innings with them.”

Orange Electric offers a wide portfolio of high-quality products, including power switches/sockets, power cabinet boxes, electrical accessories, industrial switchboards, low-voltage switchgear, low-voltage electric power cables, cable management systems, compact fluorescent lamps, LED lamps, architectural lamps, copper rods for electric power cables, IoT products for home automation and semiconductor components.