PRASL presents Pursuit of Reputation masterclass

The Public Relations Association Sri Lanka (PRASL) presents Pursuit of Reputation, a masterclass by the esteemed authors Amith Prabhu and Sujit Patil of the book.
This one-day workshop, scheduled for July 12, 2024, will offer an in-depth exploration of the critical aspects of public relations and reputation management, presenting an invaluable opportunity for professionals in the field to enhance their skills and knowledge.

Together, they have authored ‘Pursuit of Reputation’, a seminal work that serves as an essential guide for anyone keen on mastering the craft of reputation building.
Notably, the masterclass will cover a comprehensive range of topics designed to give participants a thorough understanding of the field. Attendees will delve into the genesis and science of PR, gaining insights into the foundational principles that underpin effective public relations strategies. The workshop will also address contemporary trends shaping the public relations landscape, ensuring participants are well-versed in the latest developments and best practices.

PRASL President Rezani Aziz stated, “Whether you are starting with building your brand’s public image or in the middle of a crisis, PR is a crucial tool in your arsenal. Let’s explore how using PR for reputation management can do wonders for your business.” 
A significant portion of the masterclass will focus on how PR can be leveraged to build and sustain a robust reputation. This includes setting up a digital PR practice that is both effective and resilient in the face of evolving challenges. The instructors will share a brand PR approach enriched by case studies and data-driven insights, demonstrating how narratives can be strategically crafted and managed. 

Sujit Patil

• Illustrious.
• An accredited business professional.
• Three-time IABC Gold Quill award winner.
• Has been recognised among world’s most influential Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) by Provoke Media. 
• Currently leads Corporate Brand and Communications at Godrej Industries. 

Amith Prabhu 

• A distinguished PR and reputation management figure.
• Brings over two decades of experience. 
• Co-Founder of platform PRAXIS.
• Founding Dean of School of Communications and Reputation (SCORE). 
• A key figure behind Reputation Today.