Pidilite Lanka onboards Roshan Mahanama as Brand Ambassador for ‘Dr. Fixit’

From left: Channa Hewage, Country Manager - Pidilite Lanka (Private) Limited, Ramani Ponnambalam, Director - Pidilite Lanka (Private) Limited & Managing Director - Macbertan (Private) Limited,Roshan Mahanama, Yogesh Anand, Chief Business Officer, International Operations - Pidilite Industries, Rohan De Silva, Chairman - McLarens Group

Pidilite Lanka Private Limited a joint venture between Pidilite Industries and Sri Lanka’s Macbertan Holdings Ltd, a part of McLarens Group, announced the appointment of Roshan Mahanama as the brand ambassador for ‘Dr. Fixit’, a globally renowned brand of waterproofing, during a press conference recently. 

Yogesh Anand, Chief Business Officer - International Operations at Pidilite said, “Appropriate waterproofing is an important and vital aspect at the time of new construction and renovation of homes. Inadequate waterproofing leads to problems of leakages and structural damage later. Pidilite, with its expert waterproofing brand Dr. Fixit, aims to enhance awareness and change behaviors. 
Consumers need a brand they can trust, and this led us to collaborating with Roshan Mahanama as both stand for consistency and reliability. Our purpose is to partner with the consumers and users in making waterproofing a priority and ensure more durable and leak proof construction in Sri Lanka.”

Speaking at the event, Roshan Mahanama remarked, “Cricket has always taught me the importance of strong foundation, precision and attention to detail, qualities that also resonate deeply with Dr. Fixit’s approach to waterproofing. Dr. Fixit’s expertise in providing quality waterproofing solutions forms the cornerstone of secure and durable constructions. 

I am humbled and excited to partner with Dr. Fixit in our shared mission to create leak-free homes in Sri Lanka. Together, we aim to safeguard the home that is our life-time dream, just like a good batsman protects the stumps on the cricket pitch.”
Ramani Ponnambalam, Director - Pidilite Lanka & Managing Director Macbertan said, “I am happy that Dr. Fixit our expert waterproofing brand has associated with Roshan Mahanama. It is the coming together of two iconic brands. Over the years, Pidilite Lanka has developed an extensive sales and user network, to deliver quality products and services to consumers across the country”.