Daily Mirror - Print Edition

SL targets growing European market for organic food at BIOFACH

08 Mar 2023 - {{hitsCtrl.values.hits}}      

 

 

 

 

A delegation from Sri Lanka participated in the BIOFACH Trade Fair, the world’s largest annual organic food products trade show held from February 14-17, 2023, in Nuremberg, Germany. 
This annual trade fair held since 1990 attracts food industry professionals from across the world. This year, 2,765 exhibitors from 95 countries participated in the trade fair. The fair was also attended by 36,000 trade visitors from 135 countries. Germany is one of the largest organic food markets in the world and the BIOFACH figures show that the organic sector recorded revenues of 15.3 billion euros for the German organic market in 2022. 


In Europe, Germany is the largest market for organic products as well as the largest organic producer. In addition, veganism is increasingly popular in Germany, creating export opportunities for meat and dairy substitutes as well as breakfast foods.


Sri Lanka’s business delegation to BIOFACH 2023, comprising 13 Sri Lankan companies, was led by Export Development Board (EDB) Chairman Suresh de Mel. The country pavilion of Sri Lanka showcased certified organic agricultural products such as spices, coconut-based products, tea, fresh fruits and vegetables, beverages, herbal products and dried fruit. The inauguration of the Sri Lanka pavilion was attended by Sri Lanka’s Ambassador to Germany Varuni Muthukumarana and de Mel. 


The Sri Lankan companies at the event benefitted from the exposure and networking at the trade fair, which provided a forum for producers, exporters and buyers of organic products to meet business partners, observe new trends and technological developments. The participation of the Sri Lankan companies was facilitated by the EDB, Import Promotion Desk (IDP) of the German Government and the Sri Lanka Embassy in Berlin. 


In parallel to BIOFACH 2023, seven Sri Lankan SMEs were part of a study tour in Germany and the Netherlands to explore opportunities for the promotion of Organic Agriculture in the European Union. The study tour was organised by the Sri Lanka EDB and was funded through the multi-donor action between the European Union and Federal German Ministry for Economic Development and Cooperation (BMZ) and implemented by GIZ Sri Lanka.


Sri Lanka’s organic food exports have emerged as a promising sector. The country has maintained a reputation in organic crop production and exports different varieties of organic products adhering to international standards. Sri Lanka is considered a pioneer in the Asian region championing organically certified tea and cinnamon in the world market. In April 2022, Sri Lanka was awarded its first Geographical Indication (GI) certification for Ceylon Cinnamon by the European Union. The organic food export sector is an important driver of sustainable development and job creation, particularly in rural areas.