SL tourism recovery under spotlight at ITB Berlin tomorrow

Sri Lanka Tourism is all set to give its best at the ITB Berlin 2024, which will kick off tomorrow in Germany.
Sri Lanka will showcase an array of its tourism products to lure International tourists to come and have an experience of a lifetime, Sri Lanka Tourism Promotions Bureau (SLTPB) said.
Sri Lanka is a regular participant of the ITB and as a result of its promotional efforts the number of German travellers to the destination has doubled in 2023 compared to 2022. Germany is one of the top source markets for Sri Lanka Tourism, which has the second highest number of arrivals from Europe after UK. 

“This time, Sri Lanka Tourism will have a myriad of travel and holiday opportunities to offer for the German counterparts, with new initiatives and projects rolled up on its sleeve, in order to highlight that Sri Lanka is still one of the most renowned travel destinations in the world,” said SLTPB in a statement.
The Sri Lanka pavilion will be at Hall 5.2a, stand 115 which will feature hotels and hotel groups, DMCs and other exhibitors. 

The new brand logo, tagline and campaign of Sri Lanka Tourism will be unveiled in Germany by Minister of Tourism Harin Fernando, who will also address a press conference on 6 March.
Sri Lanka Tourism will be participating in this renowned Travel fair with a delegation of over 68 travel and tourism stakeholders, along with the national carrier SriLankan Airlines.