SLTPB to kick off much anticipated promotional blitz from May 25

• By Nishel Fernando

Sri Lanka Tourism Promotion Bureau (SLTPB) is targeting to kick off the much anticipated 360 degree global public relation (PR) and digital campaigns from 25 May onwards, under the new brand logo and tagline ‘you will come back for more’. 
Speaking to Mirror Business yesterday, SLTPB Managing Director Nalin Perera revealed that selected firms will be appointed to spearhead PR and digital campaigns on May 15.
The first phase of the campaign is expected to kick off on 25th of this month, focusing on five key markets which include; India, the UK, France, Germany and China.
The second phase is planned towards the latter part of the year, covering markets such as Russia, the UAE and Scandinavian countries.
When asked any concerns on the timing of the campaign amidst current confusion on the tourist visa, Perera said that the government would favourably respond to the free visa scheme proposed for tourists from 67 countries.