Siddhalepa enters GCC region

The first-ever promotion of Sri Lankan indigenous medical system, ‘Hela Wedakama-Ayurveda’ was launched in the United Arab Emirates by the leading Sri Lankan traditional ayurveda company, Siddhalepa Ayurveda, at Novotel Hotel, World Trade Centre, Dubai, at Arab Travel Mart 2024.

The launch was initiated by Siddhalepa Ayurveda Health Resort as the kick-off session of the awareness campaign targeting the health-conscious travellers of the Gulf Cooperation Council (GCC) region. 
A special promotional campaign is planned with the partnership of SriLankan Airlines, travel trade and media partners of GCC to reach the length and breadth of GCC region.

The expectation of present international visitor has been expanded beyond the typical holidays and the travelling for medical or holistic well-being has become a boom at present. Thus, this initiative entails enormous healthy results for the medical-travellers, who is exploring on alternative medical treatments.
The main presentation of the session was conducted by Ayurveda Ratna, Siddhalepa Ayurveda Health Resort Chairman and Managing Director Asoka Hettigoda. 

The launch was well attended by 45 professionals comprising Arabian travel trade members and media based in the GCC region. The Arabic travel trade members commended that they are happy to hear about the efforts to promote medical tourism by Siddhalepa. 

Several travel companies added that Sri Lanka should continue these kinds of sessions as it will be helpful for them promote and sell ayurveda packages in the region. Some expressed their willingness to experience Sri Lankan authentic ayurveda treatment. Siddhalepa Ayurveda Health Resort has also planned to conduct a series of familiarisation visits for the travel trade and media of the GCC region in the coming months.

Australia`s Market Development Facility collaborated with Siddhalepa to support its expansion into growing frontier markets in the GCC region, marking a significant move towards diversifying the source markets for Sri Lanka`s wellness tourism industry. Following the successful launch at the 2024 ATM, Siddhalepa and MDF will continue to work together on advancing and executing marketing and promotion efforts around the new market entry and growth. The special promotion is expected to target Saudi Arabia, UAE, Abu Dhabi, Qatar and Oman.