Sri Lanka Insurance awarded as Most Loved Insurance Brand of 2023 by Brand Finance

Sri Lanka Insurance Corporation (SLIC) yet again is endorsed as the Most Loved Insurance Brand in the country in the latest Brand Finance Most loved brand edition.
The company secures this prestigious position for the sixth consecutive year and is testament to the fact that SLIC has the interest of the people of this country as a central focus, its business propositions and continuously strives to touch the pulse of Sri Lankan people. 

SLIC as a brand resonates with customers and the community at large and therefore has been at the forefront of contributing to the needs of the citizens of Sri Lanka. SLIC has carefully curated the needs of the people when developing products and services and Medi 60 and Drive 60 are products catered for over 60 years senior citizens of this country and address the issue of obtaining medical insurance at that age without facing medicals. Also diabetic insurance product D+ allows people with diabetes up to 8+ to enter into insurance contracts. Also supporting women empowerment, SLIC introduced the first-ever women’s motor insurance Ladies Only, taking care of many aspects that are exclusive for female driving population of this country. SLIC’s School Fee Protect is designed to provide an uninterrupted continuous education of children in the same schooling environment in case of a demise of a parent. 

Keeping its brand promise at heart ‘Like a Father, Like a Mother’, SLIC over the years has demonstrated greater empathy towards the larger community through various initiatives reaching out to all Sri Lankans across communities throughout the country. The company’s CSR strategy focuses on child education, community development and safeguarding the Sri Lankan culture for future generations. 

Amidst all the contributions to the external stakeholders, SLIC makes a significant investment to support and standby the people of the organisation, which is the biggest asset of the organisation. The company encourages diversity, inclusivity and equality, fair treatment, seamless medical benefits, making ex-gratia payments for critical illness, etc. Flexible working hours, remote working options were granted during the pandemic and these practices are continued till date based on mutual agreement between the respective stakeholders. SLIC is also known for its efforts to empower women where they are celebrated for their achievement at various platforms. Furthermore, SLIC has created job opportunities for more than 8000 insurance agents across the island that doesn’t ends with the 8000 agents but it benefits 8000 families. 

SLIC’s continuous contribution to the people of this country, strong presence in the market and demonstrating greater empathy towards the people of the country have rewarded the brand with the Most Loved Insurance Brand of the year in both life insurance and general insurance categories. This achievement bears testament to the unparalleled strengths of the company for the largest assets base of Rs.274 billion and the largest life fund in the insurance industry of Rs.156.7 billion to uphold the position as the largest and strongest insurer in the country.