In any critical company initiative, planning is the key to success. This is especially true with an initiative such 

Today, our capital market could do a lot more to rev up our economy like in some other markets in the region. Market capitalization to gross domestic product (GDP) currently is less than 25 percent. In 2010,

In any country, the fashion and beauty industry has mostly been driven by an entrepreneur spirit. Take the case of major brands that once were the last names of enterprising businessmen and women. From Coco Chanel to Body Shop, fashion and beauty ind

Some trends are so oft-discussed that it’s fair to wonder when they transcend the term ‘trend’ and are simply accepted as staples of our day-to-day life.

The past decade has marked the beginning of the ‘Age of the Customer’, in which technology and economic forces have put customers in control of their interactions with businesses. These businesses,

The external financing situation for Sri Lanka is certainly a big worry for both the government and private sector. 

Oil prices have been persistently low for well over a year and a half now, but as the April 2016 World Economic Outlook will document, the widely anticipated “shot in the arm” for the global economy has yet to materialize. We argue that,

Project Syndicate, COLOMBO: As China’s economy slows and growth in the developed world remains anemic, governments across Asia are working to keep their economies on an upward trajectory. In Sri Lanka, where I am Prime Minister, the challenge i

Crude oil prices have plunged more than 60 percent over the past couple of years and are near their lowest level since 2003, the recent rebound notwithstanding. After taking into account inflation, they’re cheaper than the lows of 1980s and 199

During the election campaign in August last year, the ministers of the “100 day” government had emphasised that

Despite the howls and protests in parliament over the last few years over Mihin Lanka’s performance, the airline continues to be in business. 

At its core, Customer Relationship Management (CRM) is about acquiring customers, knowing them well, 

On the one hand, we are appalled by the treatment of women and children (and of course men) by the Islamic State of Iraq and Syria (ISIS), which has somehow succeeded in emerging as a ruthless alternate to the parochial rule of the Middle East. Why a

As we approach earth hour on March 19, I thought it is important to create awareness among professionals as to how we should contribute to a sustainable tomorrow through our actions. It is said by 2030 the demand will increase for energy by 50 percen

Often changes in international markets can have a direct, positive or negative impact on a country. Such 

Business executives today are facing some of the most competitive market conditions in decades - a relentlessly

As usual, when March 8 rolled around, as it does every year, women all over the world celebrated it in different ways. The International Women’s Day is a fixture on our calendars; yet, in today’s complex world of changing roles and transf

Business organisations struggle to win market competition by setting strategies, making innovations, especially introducing customer-centric goods and services. In simple definition, market competition means more suppliers and different products that

The World Kidney Day this year (March 10) was marked under the theme ‘Kidney diseases and children, act early to prevent it’. Acknowledging the fact that kidney diseases affect millions of people worldwide including many children, the glo

Given the current political and economic challenges facing Sri Lanka, our political leaders who are committed to economic and social development, need to work in collaboration with the industry and labour stakeholders to get the best out of our natur

Two previous Verité Insights titled ‘Sri Lanka missing world’s biggest trade party and it’s in her backyard’ and ‘Trade agreements that don’t deliver the goods’ published in May and June 2013 pointed o

“When the same people are the ones doing things year after year, nothing really different occurs because these same people do things that appeal to their sense of values – not anyone or everyone else’s.”

Do you know, exactly, how your customers make decisions? How do they find you, decide on your showroom or your dealer’s showroom and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they’re using to find

During the last few weeks we discussed the prevailing conditions in the local capital market. Reasons for the market downturn and relevant market sentiments were extensively discussed. However, today’s article is slightly deviated from the said

Recognizing women’s struggles, achievements, and contributions in many spheres, the International Women’s Day (IWD) is globally celebrated on March 8 each year. The IWD first emerged from the activities of labour movements at the turn of

Arunachalam   Muruganantham needs no fancy introductions. He pioneered a quiet but powerful revolution to empower India’s women with a unique invention – the affordable sanitary pad. Yet, he remains firmly grounded and humble. He has

It is extremely important for each and every economy to realize the global risks of doing business. The World Economic Forum has been compiling the Global Risks Report (GRR) annually since 2006 with the intension of recognizing the challenges that th

The notion of being haunted is an uncomfortable one, and the annual Halloween media frenzy, not to mention the plethora of TV series in recent years, which seem to have unearthed these haunted and bewitched themes, only seeks to keep the spirit of th

The secrecy and the heat surrounding the proposed Economic and Technology Cooperation Agreement (ETCA), has left both supporters and opponents in a state of confusion and frustration. As a result, many of the local professional bodies fear Indian pro

  Marketing professionals have always recognized the importance of customer information. In even the earliest computer systems, data entry operators keyed in data that identified the details of each sales transaction - which customers bought