Ford brings innovative agriculture to North, East

Ford Motor Company and its local distribution partner, Future Automobiles (Pvt) Limited, in collaboration with Japan Emergency NGO (JEN) has completed three innovative agricultural projects which directly benefits over 50 families in  Kilinochchi and Mullaitivu districts. 

The projects focused on enabling people who have been displaced due to the conflict to rebuild their lives through agriculture, particularly by being able to generate household income through agriculture all year round.

The funding for these projectswas granted by Ford Fund – the philanthropic arm of Ford Motor Company - as part of its Conservation and Environmental Grants programme. For eight year in a row, Ford has been recognized as one of the world’s most ethical companies by Ethisphere, which is the longest streak for any auto manufacturer.

The first project included the construction of agro wells as well as livelihood development. Since March 2016, JEN worked closely with 55 households in Kilinochchi district and 27 agro wells were constructed in Anaivilunthan Grama Niladhari Division (GND) in Karachchi Divisional Secretariat Division and Thampakamam GND in Pachchilaipallai DS Division. 

The second project which came under the Ford Global Caring Month programme included the construction of a community hall in the Thampakamam GND. 

The community hall is used by the women’s group and JEN’s agricultural cooperative society as a grinding mill to produce value-added products. The Ford team also volunteered to help with the construction.

The third project focused on community engagement in innovative water saving where JEN engaged with community members to develop ideas for water saving at household levels. This included a water saving contest in which innovative ideas were selected for funding and implementation. The most practical ideas were compiled into a “Best Practices” booklet to be handed out to each member of the community.

“We are proud to complete these innovative projects in partnership with JEN which has helped transform the lives of the displaced people who have returned to their homes and communities. 
They are now presented with the opportunity to rebuild their livelihoods and progress, which will have an immense positive impact on the next generation,” said Chamath Tennekoon, Chief Executive Officer, Future Automobiles. Manami Mochizuki, Representative of JEN Sri Lanka, added, “JEN has been working with Ford over the past several years, which has led to several successful projects across the globe. With this initiative, we have been able to bring about some form of normalcy to the people of these communities through agriculture while also looking at alleviating water shortage in these areas and planning to secure additional water sources through better natural water management.”

Over the past few years, Ford has supported numerous projects and causes in Sri Lanka under the Ford Conservation and Environmental Grants programme, which have helped support and reward the actions of individuals, groups and non-profit organizationsto conduct research and projects which help preserve the environmental well-being of their communities and provide solutions contributing to a sustainable planet.

In 2015, Ford partnered with World Vision Lanka for a water and sanitation project in Vaharai, Batticaloa district. In 2014, as part of this initiative, Ford awarded a US$ 20,000 grant to the Field Ornithology Group of Sri Lanka (FOGSL) while in 2013 two organizations – The Tree Society of Sri Lanka and the Wanasarana Thurulatha Swechcha Society – were awarded agrant of US$15,000. Similarly, in 2012 the “Fire Prevention in Knuckles Forest Reserve” project received US$ 10,000 to implement their proposals.