Lanka Hospitals re-launches website with top quality digital enhancements

From left: Lanka Hospitals Chief Marketing Officer Nimal Ratnayake, Chairman Dr. Sarath Paranavitane and CEO Dr.Prasad Medawatte at the website re-launch 
Pic by Waruna Wanniarachchi

Lanka Hospitals, the most accredited healthcare provider in Sri Lanka announced the relaunch of its web presence through URL www.lankahospitals.com with high-quality improvements and digital facets, beneficial for healthcare enthusiasts and patients. 
The revamped Lanka Hospitals official web site is mobile responsive and delivers the identical user experience across devices, browsers and operating systems and is complete with content to support different individual user journeys.
www.lankahospitals.com was relaunched by Chairman Dr. Sarath Paranavitane, at an event held at Cinnamon Grand, Colombo recently. “The new website of Lanka Hospitals is designed and developed to maximize medical tourism and aligns strategically with the Sri Lankan government’s objective to promote the country as a medical tourism destination. Therefore this digital enhancement not only will benefit Lanka Hospitals but also Sri Lanka as a country, channeling in a lucrative avenue that could take Sri Lanka as the most preferred healthcare hub of Asia and the Asia Pacific region,” said Dr. Paranavitane.
Chief Marketing Officer of Lanka Hospitals, Nimal Ratnayake noted that www.lankahospitals.com comprises Sinhala and Tamil language support and will launch in to more international languages in phase 2 of its continuous improvement plan.
“The new website will host mini sites dedicated to centres of excellence such as women’s wellness  centre, gastroenterology centre, centre for blood disorders, IVF centre etc, which are targeted at stake holders specifically and generally looking for high quality information about these medical conditions, treatment options as well as facilities offered by Lanka Hospitals”. He said.
“The development of the new Lanka Hospitals’ website was carried out following thorough research on how individuals search for healthcare on the internet. More than the design aspect, we concentrated on the search engine optimization functionality based on how Google would rank the website and its pages over a period of time. It is developed to support 2K resolution and is completely moved away from the regular paradigm of web design as the website will continuously evolve according to the user behavior and the trends of the international and national healthcare markets,” said Chief Information Officer of Lanka Hospitals, Ruwan Amarasekara. 
www.lankahospitals.com, presents unique areas with unique user experiences designed for local and international patients, and will comprise more improvements in interactivity, social media integration and customer self-service facilities for obtaining medical services through the site for the benefit of all users in upcoming phases.