Today, sustainability is fast becoming a very relevant and essential aspect of our lives. This has come about as a response to the high degree of consumerism that prevails in the world today and the resulting large use of fast depleting natural resources, giving rise to global warming and climate change.
In the quest for sustainability, the competitive business landscape is already starting to transform, forcing companies to change the way they think about products, technologies, processes and business models.
Sustainable growth and development calls for a balance and harmony between environment sustainability, economic sustainability and socio-political sustainability, commonly referred to as the three Ps – Planet, Profit and People.
However, the idea of environmentally sustainable growth is not new. Many cultures and regions over the course of human history have recognised the need for harmony between the environment, society and economy.
Buddhism is the fourth largest religion in the world with some 520 million followers around the world, having its origins about 2,500 years ago, based on the life and teachings of Siddhartha Gautama and known as the Buddha. Unlike the other mainstream religions, Buddhism is more of a philosophy or way of life.
It calls for leading a balanced moral life, mindful and aware of one’s thoughts and actions, mutual dependence of all phenomena and to develop wisdom and understanding of all things around us – most of which relate to the basic principles of sustainability.
Principles of sustainability
While there is a whole array of definitions of sustainability, I have amalgamated several to coin the following: “Sustainable development is development that meets the present needs while protecting and enhancing opportunities for all stakeholders for the future.”
There are some key words in this definition that are of importance. ‘Present needs’ indicates that sustainability is not about stifling development, contrary to what many myopic environmentalists preach in the guise of sustainability. It actually encourages development but at the same time, there is the need, not only to ‘protect’ but also to ‘enhance opportunities for the ‘future’.
Hence, this means that while the current development must be encouraged, it is vital that the environment and socio-cultural aspects must be safeguarded and enhanced for the future in an all-encompassing manner.
It is thus obvious that sustainable development is about striking a balance between the development (businesses), community (people) and environment. This is referred to in business as the triple bottom line and also called the People, Planet and Profit approach. (Diagram 1)
Buddhism
Buddhism is a religion to about 300 million people around the world. The word comes from ‘budhi’, ‘to awaken’. It has its origins about 2,500 years ago, when Prince Siddhartha Gautama, known as the Buddha, was himself awakened after searching for several years to find the key to real happiness. The Buddha discovered in his enlightenment that a middle path of moderation was the solution.
To many, Buddhism goes beyond religion and is more of a philosophy or way of life. It is a philosophy because philosophy means love of wisdom and the Buddhist path can be summed up as:
- Moral guidelines based on non-harming
- Central law of interdependence and causation
- Belief in liberation from suffering through insight
- Practices that strengthen intention and compassion
The Noble Eightfold Path is the bedrock of Buddhist teachings and it calls for being moral, focussing the mind on being fully aware of our thoughts and actions and developing wisdom by understanding the Four Noble Truths and by developing compassion for others.
Hence, in general, Buddhist teachings always encompass the basic building blocks of sustainability. Middle path, moderation, leading a moral life, being mindful and aware of thoughts and actions are all part of the foundations of sustainability, concern for the environment, people and the business, operating in a moderate manner when it comes to consumption of all resources needed for the business.
Scenery
Buddhism and environment
Buddhism teaches that there can be no human life without nature. This implies that every single life form on Earth is considered interdependent and cannot survive without the help and existence of nature.
The Buddha taught people to respect human life and nature. Human life and nature should be in a great harmony, without overexploiting nature to get more than what is needed.
In one example, Buddha said a butterfly or bee collects nectar from a flower without hurting or destroying the flower and in return, the flower will give back a fruit. That fruit will give more trees and flowers and this cycle will continue.
This is why it can be stated that Buddhism has an environmental view and Buddhist reality is ecological.
Buddhism sees the world from an eco-centric point of view, which means according to Buddhism, humans are subject to nature, rather than control it. Both Buddhism and eco-centrism focus on protecting holistic natural entities such as species and ecosystems.
This is exactly what environmental sustainably is. It is interacting, appreciating and using nature as an integral part of our lives and respecting it in whatever development that
is done.
Today all large development projects require an Environment Impact Assessment (EIA) study to be carried out. However, this should be viewed as only a minimum guideline and real sustainable development needs to pursue a greater moral goal of protecting, nurturing and enhancing the environment.
Many business entities simply follow the letter of the law and do just what is needed to pass the test, within the confines of their enterprise. However, real sustainability should reach beyond these boarders and forward and backward integrate, to encompass sound environment protection practices.
For example, larger corporates can pressurise suppliers to use more sustainable and environment friendly packaging (backward integration). In a similar manner, they can ensure that their distribution channels for products follow sustainable consumption practices (SCP) (forward integration). Just because these actions are remote and away from the enterprise, it does not mean that its responsibility ends there – the out of sight, out of mind syndrome.
A good example is the hotel and tourism industry (where I come from). Most hotels now have a garbage sorting scheme in place. The sorted garbage is then taken away by some contractor for disposing of it in a sustainable and environmentally friendly manner. Hopefully!
How many of these hotels really know what happens to this garbage (that was so carefully sorted) when taken away? Is it really recycled as one thought? Or is it dumped in some unused paddy field? Out of sight, out of mind.
Tourists in a village (Pic by Srilal Miththapala)
Buddhism and community
The Buddha teaches of compassion to one self (suwapath-wewa) and to the rest of the world, society and community, taking care of oneself physically and mentally.
The Noble Eightfold Path, which encapsulates the core Buddhist precepts, talks about:
- Cultivating positive emotions such as generosity, gratitude, loving-kindness and devotion.
- Making a living in an ethical and productive way
This is what the community angle of sustainability is about. It is one of the most neglected aspects of sustainability. It is about doing one’s business, giving due consideration to the community that interacts with it. Many businesses are started and operated without any thought about the people who are affected and interact with the business in peripheral or indirect manner. Disregarding this important aspect may result in alienation of the community, distrust and antagonism, eventually leading to disruptions to the business activities.
Taking another example from tourism, in the days gone by, hotels were built in the most pristine and undisturbed environments, with scant respect to the communities surrounding them. The principle was to completely shut the community out of all activities.
It is only in the last decade or so that the hotel industry has begun to reach out to the community and try and involve them in some of the operational activities so that they would also reap some benefits from the business. Some examples are buying locally grown products, experiencing a village life and hiring of local guides.
This is what the Buddha taught – to practice generosity, gratitude and kindness to all beings.
Buddhism and business
The wise and moral man shines like a fire on a hilltop
who does not hurt the flower.
Such a man makes his pile as an anthill, gradually
grown wealthy, he thus and firmly binds his friends to himself.
-Singaalovaada Suthra
Often one would not relate Buddhist teachings into the commercial corporate world of business.
But looking at business activities through the lens of sustainability and Buddhism, there are several areas of importance. Buddhism teaches its followers to take greater personal responsibility for their actions, to have a healthy detachment where necessary and embrace a wholesome view of their actions. This focus will help in the day-to-day decision-making of the business. Even risk taking and innovation, which are crucial in today’s competitive business climate, will benefit from mindfulness to be able to exploit opportunities, as and when they arise.
Spiritual rationales for goals and activities can complement commercial ones. When the work environment is based on moral and ethical precepts, there are immense benefits that accrue both tangibly and intangibly.
“None can live without toil and a craft that provides your needs is a blessing indeed. But if you toil without rest, fatigue and weariness will overtake you and you will be denied the joy that comes from labour’s end.”
-Dhammavadaka
One of the values of practicing Buddhism is a focus on mindfulness and balance. It is therefore acceptable to enjoy the fruits of your labour. It is also of acceptance that the rat race may be necessary but that it may not be the only way.
“Develop the mind of equilibrium. You will always be getting praise and blame but do not let either affect the poise of the mind: follow the calmness, the absence of pride.”
-Suthra Nipata
Buddhist teachings call for the mind and heart to be balanced, objective and have only mindful pride. Mindfulness has benefits that span many occupations and fields and indeed most people will benefit from adhering to this, being calm and not too obsessed about positive or negative feedback. Enjoying the great moments of achievement and reflecting on the moments of failure are all the hallmarks of good management of businesses.
“He who is skilled in good and wishes to
attain that state of Peace, should act thus:
he should be able, upright, perfectly upright,
amenable to corrections, gentle
and humble.”
-Metta Suthra Verse 1
In a nutshell, the basic Buddhist principles that can be applied to businesses are:
- Define the goal
- Rely on cause and effect
- Develop empathy and compassion for the customer
- Be mindful of impermanence and be flexible and innovative
- Follow ethical principles and respect for colleagues and customers.
Conclusion
From the foregoing, it is quite evident that Buddhism reinforces the concepts of modern-day sustainability. Long before sustainability and environment conservation became the buzz words, the 2,500-year-old teachings of the Buddha was promoting the same ideas.
Sri Lanka is considered to be the seat of Buddhism in this part of the world. Sri Lanka is also considered to be one of the most environmentally diverse biodiversity hot spots in the world.
Hence, there is no question that Sri Lanka has to be a shining example to the world, as a crucible of the rich teachings and practices of the Buddha, in a responsible and sustainable environment.
The million rupee question is: ‘Are we such an example?’
(References: https://www.wisdompubs.org/book/business-and-buddha/praise; https://theconversation.com/what-business-can-learn-from-buddhism-84413; https://www.forbes.com/sites/forbesleadershipforum/2014/09/08/why-you-should-be-practicing-buddhism-business/#3322180d710a; https://theconversation.com/what-business-can-learn-from-buddhism-84413; https://studybuddhism.com/en/essentials/how-to/5-buddhist-principles-to-help-
run-a-business)
