Asian Alliance wins big at Insurance Industry Awards, claims highest tally

Reaffirming its strong commitment to excellence in all key areas of operations, Asian Alliance Insurance has won acclaim at a national level for leadership in multiple subject areas – by bagging a record tally of four awards, the highest won by a single brand, at the inaugural Insurance Industry Awards of Sri Lanka 2016.
Asian Alliance Insurance was nominated for seven awards – five in the Life Insurance segment and two in the General Insurance segment.  Asian Alliance Insurance was the recipient of the awards for ‘Excellence in Agency Distribution’ and ‘Excellence in Growth’ for Life Insurance, ‘Technology Innovation’ for General Insurance as well as ‘Excellence in Growth’ for Motor Insurance. The high profile awards ceremony was conducted by the Insurance Association of Sri Lanka (IASL) and Fintelekt and the accolades were handed over at a gala event held on 15th July at the Taj Samudra Hotel.
“These accolades that have been independently evaluated by the industry, which recognize Asian Alliance’s excellence and leadership in many key areas of operations at a national level, are a strong endorsement of our strategy and mission,” Asian Alliance Insurance Managing Director – Iftikar Ahamed stated. “Asian Alliance’s continuous success in clinching national and international level accolades reflects the company’s commitment and passion to perform at the highest level.”
Last year, Asian Alliance Insurance clinched the much coveted Asia Insurance Award for ‘Innovation of the year’ for its ‘Click2Claim’ innovation. The company was honoured at a national level with a Gold in the Insurance category and a Silver in the Overall Large Companies category at the 2015 National Business Excellence Awards. A Bronze Award was also won by the company in the Service category at the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards 2015. Continuing the winning streak this year, Asian Alliance Insurance was recently listed among the country’s top 25 workplaces by the Great Place to Work® Institute. 
Asian Alliance Insurance is held by Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.