Assetline Leasing introduces ‘Liya Diriya’ to empower women

Assetline Leasing Company Limited (Assetline), introduced ‘Liya Diriya’, a product designed for today’s woman. Initially it will focus on mobility solutions for women which is critical given the current environment impacted by COVID and economic factors.

 Safe, personal transportation is vital for women in their numerous roles be it as the cornerstone of the family, as entrepreneurs, professionals, business leaders etc.
The objective is to ensure financial inclusion and empowerment of women, who are often overlooked despite their vital contribution to the economy. The intention is to keep adding on to the basket of financing optionsand cater to the multi-faceted financing needs of women intheir various capacities. As added value, the product includes free life insurance cover. This is in additionto the convenience of the vehicle, financing and all related services being provided under one roof.

Commenting on ‘Liya Diriya by Assetline’ Ashan Nissanka, CEO & Director, Assetline said, “Supporting  women’s financial wants is now  even more important than ever before considering their contribution tothe Nation’s economic progress which has risen notably and consistently over the last few years.

It is also a well-known fact that when you financially empower women, it uplifts living standard of the entire family and spills over to the immediate community.  Mobility, whether it is to transport family and make their roles as home makers more efficient or to allow them to build or expand a business, is a fundamental requirement which we hope to fulfil as the first step in giving them to appropriate, affordable and timely financial products and services.”