Ceylinco Life sticks with gold to reward policyholders via 15th Family Savari

Ceylinco Life has ended the suspense for policyholders awaiting news of the next Family Savari promotion with the announcement of another bonanza in gold for winners at the milestone 15th edition of this annual mega rewards programme that, like gold, has stood the test of time.

Sri Lanka’s life insurance leader said more than 1,000 policyholders would receive gold and -- in a concession to the times we live in -- supermarket shopping vouchers as consolation prizes, in a prize bag worth over Rs.30 million that can be won between October 2021 and August 2022.  

Six bimonthly draws will take place during the promotion period to select over 450 lucky winners of a total of over Rs.24 million in gold and another 600 winners of consolation prizes worth Rs.6 million, the company said. Ceylinco Life pivoted to rewarding policyholders with gold with Family Savari 14, instead of the overseas holidays and excursions that the promotion’s name implies, to conform with the travel restrictions and safety protocols dictated by the COVID-19 pandemic. A total of 618 Ceylinco Life policyholders won Rs.30 million in gold in the 14th edition of the promotion, which concluded in September 2021.

Every two months, one grand prize winner will walk away with Rs.1 million in gold while another 75 receive gold worth Rs.3 million under Family Savari 15. The total value of the consolation prizes presented at each draw would be Rs.1 million.

“Life insurance is about staying power, something that Ceylinco Life has come to represent in many different aspects of its business, from market leadership and claims settlement to policyholder rewards and corporate social responsibility,” Ceylinco Life General Manager Marketing Samitha Hemachandra commented.

“We were determined not to allow the pandemic to derail our Family Savari promotion and found that the decision to reward policyholders with gold was a popular one. Gold’s intrinsic and transcendental value is universally appreciated, hence the decision to continue with gold as the primary reward for another year, supplemented by supermarket vouchers as consolation prizes.”