Homelux expands KitchenAid portfolio in Sri Lanka

KitchenAid is a world-renowned supplier of premium kitchen appliances, its legacy hailing from the famous KitchenAid Stand Mixer. This flagship product has been recognised as one of the most sought-after holiday gifts this year, standing in the 5th position in the list of 100 Most Wanted Holiday Gifts in a market research by CBS.

KitchenAid came to life in 1908 when Herbert Johnson, an engineer who wanted to ease the gruelling yet essential task in the line of the bakery business. The KitchenAid Stand Mixer has been seen with celebrities like Henry Ford and Marilyn Monroe, starred in popular sitcoms like ‘Friends,’ and in ongoing reality shows 
like ‘MasterChef.’ 

Now producing dishwashers, ovens, refrigerators, food processors and even KitchenAid Suites in addition to its legacy product, KitchenAid Stand Mixer, KitchenAid is an elite brand. Owing to its spectacular performance with incredible power, quiet operation and ergonomic designs, it is no surprise that the KitchenAid Stand Mixer is essential in households, especially during the festive times when the promise of great food and joy hangs in the seasonal air.

KitchenAid is an exclusive brand that enhances your kitchen image and isunavailable in every market. However, since 2017, Homelux, a subsidiary of the family-owned company, Avarna Ventures, paved the way for Sri Lankan consumers to upscale their homes with KitchenAid products.  As a result, over 250 units of KitchenAid have reached Sri Lankan homes and 
culinary spaces. 

“We are seeing a growing and enthusiastic demand for high-quality kitchen appliances from young female entrepreneurs and home bakers, especially during the season,” comments Ruvindhu Guneratne, CEO, Homelux. Following 
that insight, 

Homelux is successfully expanding the KitchenAid portfolio in Sri Lanka, further enabling the culinary enthusiasts of the country to achieve their culinary goals innovatively and in style. 

Homelux is proud to have introduced KitchenAid to the Sri Lankan market and is delighted at how Sri Lankan consumers have embraced the products. “Once a product is bought, we deliver after-sales services for KitchenAid appliances without fail. We’ve been assisting with KitchenAid product maintenance for the past 5 years,” said Ruvindhu Guneratne, CEO, Homelux.