Jude Benjamin appointed as HNB General Insurance Chief Business Officer

HNB General Insurance Limited (HNBGI), a fully-owned subsidiary of HNB Assurance PLC (HNBA), announced the appointment of Jude Benjamin as its Chief Business Officer for Personal Lines and Branch Network.
A professional with a charismatic and a dynamic personality and a product of St. Thomas’ College, Mount Lavinia, Benjamin holds expertise of over two decades in marketing including, brand building, marketing communications, business development, event management as well as broker development.
Prior to the appointment of HNBGI, Benjamin has held many senior managerial positions. At his last position, Benjamin served Orient Insurance Limited as the Senior Vice President for Distribution and Marketing for a span of five years, prior to which he functioned as Assistant Vice President, Marketing of American International Group (AIG). 
He has led many initiatives in developing distribution initiatives as well as strategizing operations and setting up and monitoring distribution channels. In addition, Benjamin has served Asian Alliance Insurance as the Head of Marketing for a period of two years and Union Assurance PLC as Manager for Broker Networking for a period of six years.
HNBGI, which commenced business in January, 2015, specializing in motor and non-motor insurance solutions, is presently one of the fastest growing insurance companies in Sri Lanka, with a network of 55 branches.