Union Assurance-FriMi partner to enhance customer experience

From left: Union Assurance Manager Insurtech Dilshan Palihakkara, Union Assurance Chief Marketing Officer Mahen Gunarathna, Union Assurance Chief Information Officer Harsha Senanayake, Union Assurance Chief Bancassurance Officer Vindya Cooray, NTB Senior Vice President Digital Banking and Acquisitions Randil Boteju, NTB Chief Marketing Officer Sanjaya Senarath, NTB Manager Commercial Malshini Punchihewa, NTB Deputy Manager Strategic Business Dilshan Mathew and NTB Assistant Vice President Bancassurance Retail Banking Mahesh Mendis

In a ground-breaking move to offer protection to Sri Lankans, Union Assurance, being at the forefront of digitalisation, has partnered with Sri Lanka’s leading digital banking experience FriMi, powered by Nations Trust Bank (NTB). 

This initiative revolves around the company’s Clicklife online product. By unleashing a new-age insurance experience based on convenience and accessibility, it will enrich lives while empowering the Sri Lankan dream. 
The unique partnership opens the path to purchase the Clicklife online product through the Lifestyle section within the FriMi app in just a few minutes, effortlessly. A revolutionary product, Clicklife is 100 percent paperless and is the easiest and most affordable way to buy insurance. It offers protection up to Rs.4 million, starting from just Rs.23 per day. 

Union Assurance Chief Bancassurance Officer Vindya Cooray described the partnership with FriMi as a digital alliance that would expand the scope of life insurance in Sri Lanka.

“Customer-centricity has always been at the heart of our brand ethos and with this initiative, we offer a whole new experience based on digital possibilities,” she said.     

According to Cooray, the partnership is a springboard to popularise life insurance across Sri Lanka. She felt that the accessibility it offers through the Clicklife online product would pave the way for protection among broad segments of the population. 

“This is the newest milestone in our digitisation process and we will keep leveraging technology to offer customers an industry-leading digital experience,” she emphasised.  

Union Assurance already has a strategic bancassurance partnership with NTB and this new initiative with FriMi will further strengthen their alliance.  

NTB Senior Vice President Digital Banking and Acquisition Randil Boteju said both the bank and Union Assurance share a common vision to deploy digital innovations for the benefit of customers. 

“Our collaboration will bolster the business growth of both organisations and bring ease and convenience to the lives of customers, while driving a digitally-enabled economy,” he added. 

   
The new initiative facilitates access to insurance in these uncertain and challenging times. With traditional physical interventions facing practical issues, it enables Union Assurance, which has blazed a trail in digitisation, to offer a continuous service without interruption. It fulfils a timely need in providing a seamless digital experience.