Union Assurance introduces ‘Get Fit’ all-inclusive solution

The Clicklife App, an industry first comprehensive digital solution from Union Assurance that empowers customers to manage their policies, goes a step further by enabling customers to live a healthy lifestyle. 

This innovative App, which comes with exciting fitness features, offers customers valuable lifestyle rewards based on loyalty points earned. 

A unique feature of the App is that customers can earn extra points and thereby more rewards by completing fitness goals. 

The ‘Get fit’ facility in the App includes a dashboard to track one’s physical activity and a calorie log to track daily food intake. This will help customers maintain good health and ensure their well-being.  

The state-of-the-art calorie counter incorporates an artificial intelligence-powered food image capture and recognition system that enables users to snap images of their meals and track their calorie intake. It has a database of over 900,000 food items, including numerous Sri Lankan food.

With this initiative, Union Assurance becomes the first in the industry to introduce an innovative fitness solution that combines calorie counting and physical activity tracking to reward healthy living. Users can create a fitness plan to lose or maintain weight based on the Mifflin-St Jeor equation – one of the most widely used BMR (Basal Metabolic Rate) formulas – which provides a personalized daily calorie and active minutes goal. By checking their active minutes, users can see which particular activities are best suited for their health, and how they are performing based on WHO recommendations. Achieving a minimum of 150 active minutes a week can help them live longer, sleep better and boost their mood.        

With a totally digitised rewards system, the Clicklife App offers a truly seamless experience.  Customers will also be awarded loyalty points for engaging with the App’s features. Points earned can be collected and redeemed through newly-introduced digital vouchers. These digital vouchers can be used at over 85 partner merchants, including supermarkets, pharmacies, restaurants, and clothing stores. The Clicklife App is integral to Union Assurance’s visionary digital roadmap for disrupting the Insurance industry in Sri Lanka. It expands the digital space in Life Insurance through accessibility and convenience. This pioneering initiative promises customers healthier, more fulfilling lives while enabling Union Assurance to stay ahead of the curve. The Clicklife App has played a pivotal role in the company’s customer-centric strategy to enhance service excellence. This will help close the protection gap and empower the lives of Sri Lankans across the country.