Seylan Bank recently relaunched its new corporate website: www.seylan.lk in an innovative manner by inviting the public to launch the site.
“Our new website offers customers an exceptional user experience and is now further attuned to cater to their needs with relevant content in a secure manner,” said Seylan Bank Director/Chief Executive Officer (CEO) Kapila Ariyaratne.
With more people searching for information online and in keeping in line with new technological trends, the new website has been revamped and streamlined with new features relevant to the online audience.
Designed using responsive web design technology, the website automatically adapts itself according to the device used – be it a desktop, laptop, tablet or mobile – to provide an optimum viewing experience. The mouse over feature allows customers that visit the site on a desktop or laptop to reach their intended product landing page with a single click.
The URL is secured by Secure Socket Layer (SSL) certification and customers can be assured of a high level of security while browsing the website with faster loading time.
While accessing the website, customers can now carry out a large portion of their banking activities online, saving their time and effort. An online chat service is available for web visitors, with a dedicated team of agents on hand to attend to requests for immediate clarifications or queries.
Furthermore, customers even have the option of using an online application process to complete most of the requirements to open new accounts with the bank, which again enhances the customer experience with greater convenience and speed.
The new website is rich in content and information and comes with the addition of several new technological features. Frequently asked questions (FAQ) on the bank’s products and services provide an overview of the bank’s financial offerings while regular blog posts provide in-depth product information on the latest banking news from Seylan Bank. The site has been designed to make content easily shareable on social media channels and information about banking and advisory services- such as foreign currency rates, loans and leasing - is just a click away.
Furthermore, documentary product videos have been embedded into the website to provide users with a creative audio-visual experience and educate visitors while creating awareness about banking and easier navigation of the website.
“The newly relaunched website has been carefully planned from the user’s point of view with intuitive seamless navigation, easy access to necessary information and a user-friendly convenient experience,” explained Seylan Bank Deputy General Manager Marketing and Personal Banking Tilan Wijeyesekera, further elaborating about the website.
An interesting feature of the site is the easy to use interactive tools and calculators featured on the site. The calculators also enable customers to ascertain the gifts eligibility for Tikiri children’s savings accounts and use the loan calculators to check the instalments and exchange rate converter to check on the current exchange rates.
The website content is available in all three languages i.e. English, Sinhala and Tamil while visitors can personalize the size of fonts and colour themes on the home page.
Dedicated to offering the best of the banking world to its customers, Seylan Bank will continue to grow technologically and ably assist its customers in realizing their financial goals.