The Sri Lanka Institute of Marketing (SLIM), the renowned National Marketing body and premier Institute for Marketing education in Sri Lanka, is dedicated to constantly furthering the boundaries of Marketing philosophy in the country.

Understanding bull markets is a key to the success of any investor. This article is going to explain what a bull market is and offer some tips when investing in a bull market. It will also cover several investment strategies that are used by investor

In the early part of this year, the legislature will consider the promulgation of the new Securities Exchange Act, which will provide the legal framework for the regulation and supervision of the capital market.

AIA Sri Lanka Academy is proud to announce the inauguration of ‘The Executive Development Programme’ (EDP) at the Post-Graduate Institute of Management (PIM).

Nestle has signed a MoU with the University of Kelaniya’s Department of Marketing Management. The company has come on board as strategic partner for the University’s ‘Certified Professional Marketing Graduate (CPMG)’ programme

Union Assurance is one of Sri Lanka’s largest providers of life insurance solutions in the country backed by the strength and stability of one of Sri Lanka’s largest conglomerates - John Keells  Holdings PLC.

Toyota Lanka (Pvt.) Ltd, the National Distributor for Toyota and Hino vehicles in Sri Lanka, recently held its Annual Staff Convention and Appreciation Night to recognise the outstanding performers of 2017.

next Sourcing, a wholly owned subsidiary of the retail clothing and accessory giant next PLC - UK, celebrated its Long Service Awards 2017 at the Park Street Mews Colombo recently.

There are things to overcome when it comes to the stock market, especially if you are new to the financial market.

Ravi Abeysuriya has been appointed as an Independent Non-Executive Director of HNB Insurance PLC with effect from January 1, 2018, subject to the approval of the Insurance Regulatory Commission of Sri Lanka.

In light of its current expansion strategy, State Bank of India (SBI) Sri Lanka branch recently joined LankaPay Common ATM Network taking a leap towards enhancing customer convenience.  

The Chartered Institute of Marketing Sri Lanka (CIM Sri Lanka) will be hosting its first Talking Point programme for this year under the theme ‘Ten emerging trends that will shape business in 2018’, on January 29, 2018, at Union Ballroom,

Mumbai-based salt-to-software conglomerate, the US $ 100 billion Tata group, has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, India’s largest public relations firm. Adfactors P

Interbrand, the world’s largest and most influential brand consultancy, has announced Charles Trevail as its new global Chief Executive Officer, effective January 1, 2018. 

The higher management of your company appoints you to lead the project team. You will be working on different projects depending on the circumstance. For example, your team could be at a trade show one day developing sales leads and be back at work t

The Chartered Institute of Marketing Sri Lanka recognised as the first international branch of CIM UK, comprising the largest number of professional and student members outside the UK recently appointed its new board for the year 2018.

The homegrown advertising agency Benchmark Innovation showed off its creative prowess on the local and international arena this week when it was honoured with a total of five awards for creative effectiveness.

Leading integrated communications agency MullenLowe Sri Lanka and premier consumer behaviour specialists company Quantum Consumer Services are set to present a list of key consumer trends that marketers should look out for in 2018 at the CIM ‘T

The top three achievers in the commerce stream at the 2017 GCE Advanced Level exam were recently awarded with scholarships from the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka) to kick start their professional journey as globally so

An economy is driven by both the public and private sectors, duties of which are clearly defined in economics, in order that economic growth can be further accelerated. The public sector sets the ground, so that the private sector can play efficientl

Why should the members of your team get out of bed on a heavy rainy morning and trudge through deep overflowing water to come to work? If your answer is a simplistic ‘because they’re getting paid to do a job’, you probably don&rsquo

The Colombo Stock Exchange (CSE), the country’s only capital market, can be considered a barometer of the economy, as it is economically sensitive and quick to respond. 

Last week’s article discussed the global stock market trends for 2018 and introduced contrarian investing as a suitable approach towards maximizing returns. Thus, this article will unfold the basic philosophy of contrarian investing.

Sri Lanka’s leading integrated infrastructure and engineering solutions provider MTD Walkers PLC won the Gold award in the Construction Sector at the recently concluded SLITAD People’s Development Awards 2017.

The Postgraduate Institute of Management Alumni Association (PIMA), University of Sri Jayewardenepura, successfully concluded ‘Learning Beyond MBA: A Special Workshop on Strategic Business Insights’ recently, at the Postgraduate Institute

The National Chamber of Commerce of Sri Lanka (NCCSL) in collaboration with The HR Consortium (Pvt.) Ltd and Second Curve (Pvt.) Ltd will hold a half-day seminar on ‘How to make people want to work for you’, on Thursday, January 18, 2018,

Any commercial organisation is, by definition, a collection or teams of people who work together to achieve a purpose, often expressed as the organisation’s goals, objectives or targets.

BBDO Lanka celebrated its three big wins, and the season, under the theme ‘Just Clap’ at the Gregory’s Room, Taj Samudra on December 15th.

The NASCO Awards held annually to recognise and reward sales leadership organised by the apex national marketing body in the country, the Sri Lanka Institute of Marketing saw its timely theme of ‘Prepare to take charge’ fittingly crown me

Airtel Lanka walked away with a Silver award at the People Development Awards 2017 organised by the Sri Lanka Institute of Training and Development (SLITAD). The award recognises public and private sector organisations from Sri Lanka’s corporat