Contextual advertising is a modern marketing concept. There are plenty of terms that marketers frequently use for their marketing activities like Advertisement, promotion, online marketing, branding; public relation, direct marketing and customizatio

As the corporate world is becoming increasingly HR-oriented, companies are racing for the title of a “cool place to work”. As a result, office life has gotten a makeover; we have traded Swiss clock for flex times, strict hierarchy for ope

Quess Corp Ltd (“Quess”) announced the completion of the acquisition of Randstad Lanka Pvt Ltd (“Randstad Lanka”) from Randstad India Private Limited (“Randstad India”). The acquisition was closed pursuant to the t

Imayaglobal, a leader in Professional Training is organizing unique and rare “Enterprise Risk Practitioner Program” designed to be in line with ISO 31000, probably for the first time in Sri Lanka.  Organizations benefit immensely, by

IPM Sri Lanka – the Nation’s leader in human resources management – will host a full day workshop with the world renowned Leadership expert and Team Transformational Specialist Omar Khan at 9 am on 25th May  on the theme &ldquo

Macbertan and Dorset Kaba organized the first Brand Ambassador’s meet in Colombo recently. The event was organized for the brand’s esteemed trade partners, keeping in mind their performance and loyalty. The core idea behind this initiativ

Healthguard, the country’s premier urban pharma, wellness and beauty retail chain, has taken a significant step towards achieving its vision of becoming the country’s ‘Most preferred employer in the pharma sector’ with the ope

Aligned with the company-wide ethos of reducing its carbon footprint based on pre-determined parameters,

Unilever Sri Lanka walked away with the coveted ‘Marketer of the Year’ award for the second consecutive 

Hutch, Sri Lanka’s 3G network, was an Effie winner in the Internet and Telecom category for their unique

Quantum Leap Training presents its much sought after ‘Sales Master Class’ on 13th May at the Taj Samudra 

Forestpin, a forensic data analytics specialist, has engaged in a progressive initiative with John Keells Holdings

Dr.John Pemberton, a pharmacist in Atlanta, USA was the originator of Coca-Cola in 1886. Together with

Standard Chartered was proud to launch its first women’s empowerment network ‘W3’– Women Win at Work – at a gala gathering graced by not only leading women from various spheres of enterprise but also by State Enterprise

Nations Trust Bank (NTB) recently held the Annual Retail Banking Awards ceremony 2015 felicitating the employees who showcased outstanding talent that contributed towards business performance and service delivery in 2015 across various categories. 49

Ceylon Tobacco Company, Commercial Bank of Ceylon and John Keells Holdings PLC team up in 2016 to host the much sought-after internship programme ‘FastTrack15’ (FT15), which was first launched in 2010. Commencing in July each year FT15, p

Four young marketers from Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, recently emerged as the winners of the Bright Sparks Competition. Conducted by the Sri Lanka Institute of Marketing

Initiated in 2007, the John Keells Management Trainee Programme aims at recruiting outstanding talent and guiding them into roles, which will enable them to be part of the future leadership of the group. The programme provides the chosen individuals,

The National Human Resources Development Council (NHRDC) of Sri Lanka under the National Policies and Economic Affairs Ministry has launched a capacity building project to build managerial capacity within the public sector to improve the delivery in

Lowe Sri Lanka was recognized as the ‘Most Effective Agency of the Year’ on the back of its impressive awards tally at the Effie Awards ceremony held recently. 

The lifeblood of any commercial organisation is sales, generating revenue and profits. That’s of course abundantly clear to the sales organisation as their goals are directly defined in those terms. However, as we move away from the sales depar

VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services Ltd and a leading worldwide provider of information technology (IT) consulting and outsourcing services, was recognized for ‘HR Excellence Thro

Brandix has taken another significant step in its ongoing efforts to promote gender equality across the group by graduating 19 female mechanics who completed an in-house training course on sewing machine maintenance and repair.

TV Derana Chief Operations Officer/Executive Director Madhawa Madawala was awarded the Most Influential Brand Leader award at the World Brand Congress held in Kuala Lumpur, Malaysia recently. The World Brand Congress is the single largest rendezvous

IPM Sri Lanka announced that the National HR Conference (NHRC), under the theme ‘HR Ecosystem for Competitiveness’, will be held from June 21 to 22 at the Bandaranaike Memorial Conference Hall (BMICH) in Colombo.

The Student Committee for year 2016 is ready to break the barriers and go beyond the traditional boundaries,

Celebrating one year, Nehemiah Consultants is proud to be one of the leading public relations firms in the

Job seekers want to feel confident in their career choices and are most comfortable when the job listings

Sarva Integrated proved its metal yet again by winning two Creative Abbys and being named ‘Best of South Asia’

The previous articles provided an understanding on what credit ratings are and discussed the content of a rating