15 Dec 2016 - {{hitsCtrl.values.hits}}
Ad agency Sarva Integrated revealed its iconic sustainable Christmas decorations recently. Created almost entirely with recycled paper, the Christmas tree is not only breathtakingly decorative, but also sends a powerful message about the importance of exercising environmental responsibility in daily endeavors.
Consisting of recycled paper cutouts in the form of butterflies, and a well lit foundation, the tree produces an almost magical effect of shimmering butterfly shadows across the walls and the ceiling.
Managing Director Chrishantha Jayasinghe said, “Every year, we spend our energy producing effective work for our clients, and this year, we thought it would be great to spend some of that energy making the world a little greener.”
Chrishantha Jayasinghe also congratulated colleague Denver Peterson, who has been responsible for undertaking Sarva Integrated’s Christmas décor throughout the years. Speaking about the project, Denver Peterson stated “I always make it a point to do something that stands out every Christmas. This year, I wanted to step it up a notch, and since sustainability is such a big part of our lives right now, I wanted to make it the core idea for this year’s theme.”
The idea of a sustainable Christmas tree, while novel, is somehow expected from the 11 year old agency that has been recognized repeatedly in both local and international platforms for award-worthy socially responsible projects. Sarva Integrated is known for its work with Denta, Lanka Bell, DIMO, Hutch and several other prominent clients.
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