TVS wins highest number of awards as single brand at SLIM Awards

TVS Lanka CEO Ravi Liyanage congratulating Head of Marketing. Hashan Haputhanthri. Also in the picture (from left) are: Anuradha Kaluarachchi - Manager - Showroom Channel, Bawananth Selvendram - Manager-Plant Operation and Workshop,  LalanthaWikumsiri - AGM-After Market,   Geethal Anthony - AGM Sales TVS Two Wheeler Range,  Shirantha Palliyaguru - Head of Sales TVS KING Range,   Sunil Bandarawatta - AGM Finance and Lasantha Gunawardana - Senior Manager - Human Resources and Administration

Automobile brand TVS has created history by winning 6 awards under a single brand name at the recently concluded 15th SLIM Brand Excellence Awards Ceremony.

Throughout the 15 years, there hasn’t been a single brand achieving this milestone by any Local or Multinational brands.  In all 15 years of history this is the first time that a local or multinational brand has secured six awards in a single Brand Excellence Award Ceremony.
“These accolades that have been independently appraised and evaluated by an eminent panel of judges, who recognized the Excellence of Brand TVS in financial performance as well as brand health and equity performance via a stringent preset criteria. TVS Lanka winning the prestigious title of ‘Brand of the Year’ and continuous success in clinching National Level excellence across all products and service brands marketed in Sri Lanka is a testimony of Consumer Response to Brand TVS. Brand of the Year is the highest reward that a brand could achieve in this most sought after Awards Ceremony in Branding and Business”, stated by Ravi Liyanage, Chief Executive Officer of TVS Lanka. 

He further added, that the unique 4Di strategy ; discovering, disrupting, diluting and de-categorizing of consumer value via innovation has paid dividend towards massive growth in both top-line and bottom line apart from direct impact of the brand equity and health.  Head of Marketing TVS Lanka, HashanHaputhanthri commenting on this win said that the research lead discovery of consumer insights has been the genesis of brand strategy of TVS which led to surpass key result areas of the SLIM Brand Excellence. “We are grateful to our valued customers at this point in time who made it possible for us to achieve this historic and momentous feat.”  

 TVS Lanka clinched the much coveted Brands of the year (Gold) and the B2B Brand (Gold), Innovative Brand (Gold), Product Brand (Gold) awards for its unique 4Di strategy. The company also secured two Silver Awards for Best New Entrant and International Brand. 
Brand TVS has been deploying an exceptional customer touch point expansion strategy to enhance Brand presence which exceeds over 1,400 spans across sales dealerships, service dealerships and spares dealerships. Brand has validated consistent performance in the recent past and been recognized as the “Product Brand of the Year 2015” across all product brands marketed in Sri Lanka. Further in the same year TVS won ‘Most Innovative Brand of the Year’ and ‘Turnaround Brand of the Year’. 

Consumers consider TVS Lanka as the range leader since it has the widest range of two wheelers ranging from scooters; scooty pep, wego, jupiter and scooty zest and a wide array of motor cycles.