Sri Lanka Institute of Marketing (SLIM) joined forces with Sri Lanka Insurance Institute (SLII) under the auspices of the Insurance Association of Sri Lanka’s (IASL), Marketing & Sales Forum (MSF) to strengthen the Insurance marketing in Sri Lanka.
Signing of the MOU to formalize this partnership between SLIM, SLII and IASL took place on April 28th.
The event took place at the SLII and was graced by, SLII President- Sanjiv Keerthiratne, Vice President- Thusitha Nandasiri, CEO- Udeni Kiridena and Council Members with IASL represented by Adel Hashim Chairman, IASL - Marketing and Sales Forum (MSF) and forum members. SLIM was represented by Secretary–Pradeep Edward, CEO/Executive Director - Sanath Senanayake, Head of Business Development - Mihirinie Fonseka and Manger Education - Gayan Maldeniya.
The core objective of this brand-new program which was designed by SLIM and SLII with the blessings of IASL and its MSF membership is to instil a higher level of professionalism in the insurance profession in Sri Lanka by grooming insurance marketers. Participants of this ground breaking program will be imparted with finer-points in Marketing and basic Technical knowledge in Insurance that they would put into practice when promoting their insurance products and services to the general public. At the completion of this certificate course the participants will be eligible to pursue the Diploma in Insurance Marketing which will also be launched under this joint initiative.
The first batch of apprentices for this newest program will comprise of over 50 employees from insurance companies. A co-branded certificate by SLIM and SLII will be awarded to each and every participant at the end of the program.
Expressing views, SLIM President Kalana Rathnayaka said, Sri Lankan organizations in the present context pay great emphasis on skills development of their employees and SLIM caters to this need effectively.
SLII President, Sanjiv Keerthiratne observed SLII could be recognized as the premier education body committed to fortifying professionalism in insurance industry in the country.
Adel Hashim–Chairman IASL-MSF expressing his views said, “Marketing plays a pivotal role in today’s corporate and business arena and insurance or any product or service for that matter cannot survive without marketing.”
“Insurance being an intangible product, needs strong persuasion for prospective customers to embrace it. Furthermore, there is stiff competition in the insurance sector with over 30 insurance companies. Hence, this joint initiative, where SLIM and SLII has come forward to join hands with the Insurance Companies to launch this program is to enhance skills of insurance marketers should be commended” he added.
SLIM, the national body for Marketing in Sri Lanka aside from mentoring school leavers, aspiring marketers, and marketing personnel with its world-class educational products on Marketing and Sales; ventures into specific corporate projects to add value to companies in Sri Lanka.
