OPPO strengthens position in Sri Lankan market with new OPPO F5 launch

OPPO Mobiles launched their brand-new offering OPPO F5 in Sri Lanka recently. 

On the sidelines of this event, OPPO announced a new brand slogan - ‘The Selfie expert and leader’ consistent with its accomplishments in the Sri Lankanmarket. With its presence in 28 global market places, now OPPO products and service are appreciated and widely experienced by over 200 million young consumers across the globe. 

The F5 is the brand’s first FHD+ full screen display model in Sri Lanka, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality.
Priced at Rs. 47,990, the F5 will go on sale from November 11thand will be available across country. Two other models were also launched at the event, the F5 6GB edition and the F5 Youth to give OPPO fans and the youth more choices to suit their needs. These two variants will be available in December.

OPPO also announced a New Brand Ambassador, Youth Icon and Bollywood Superstar– Sidharth Malhotra who would be joining the current ambassador - Deepika Padukone. 

OPPO Sri Lanka CEO Bob Li said, “This is an exciting time for OPPO Sri Lanka. We have not only introduced the latest F5 model with leading-edge A.I beauty technology but also started our journey of growth in a new strategic direction. I am confident that Sri Lankans, in particular youth will embrace this model with its advanced features as they have embraced our previous models,”

OPPO’s New Brand Ambassador Sidharth Malhotra said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I.Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Sri Lankan youth and the trend – Selfies.”

The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Sri Lankan market. 

The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones.  More than 20 crore young people are using OPPO phone globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth: Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Sri Lankanmarket. The brand employs local staff (over 99 percent Sri Lankans and offers customized products for the Sri Lankan audience. It is focused on offering a perfect and excellent Selfie Experience to the Sri Lankan youth.

The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39 percent).

 
Whilst OPPO unveiled an all new TVC that features Sidharth Malhotra, opposite Deepika Padukone, the highlight of the event was when Angelo Matthews, the brand ambassador of OPPO Sri Lanka who is preparing for his next series joined the ecstatic audience gathered in spirits through a special video and presented an autographed bat for the occasion.