Singer achieves “named account status” with Microsoft

Third from left Vice President Microsoft Asia Pacific István Papp exchanges agreement with Singer Group CEO Asoka Pieris. Also in the picture from left Singer Director – Marketing & Commercial Mahesh Wijewardene, Marketing Manager – Electronics & Digital Media Vajira Tennakoon, Microsoft Country Manager – Sri Lanka & Maldives Brian Kealey, Microsoft OEM Director – South East Asia New Markets Pubudu Basnayake and Singer Sri Lanka – Senior Assistant Brand Manager – Computers Thayalan Emmanuel

Singer Sri Lanka, achieved the namedaccount status with Microsoft at a special occasion earlier this week. The event was graced by István Papp – Vice President Microsoft Asia Pacific, Brian Kealey- Country Manager – Sri Lanka & Maldives and Pubudu Basnayake – OEM Director – South East Asia New Markets from Microsoft and Asoka Pieris, Group CEO, Mahesh Wijewardene – Director – Marketing & Commercial and Vajira Tennakoon – Marketing Manager – Electronics & Digital Media and Thayalan Emmanuel – Senior Assistant Brand Manager – Computers of Singer Sri Lanka.

The new venture for Singer as local OEM partners has been denoted as a strategic priority for Microsoft and Intel, enabling growth in the devices ecosystem whilst reaching out to a wider commercial and consumer audience.

This is yet another milestone for Singer Sri Lanka proving that the company has set exemplary standards expected of Microsoft partners and will further enhance the brand’s greater global visibility. As a Named Account, Singer has now stepped into the echelons of large multinationals that prefer this arrangement with Microsoft Sri Lanka for the numerous advantages it offers them. By taking this strategic step, Singer is amongst global best brands also operating with Microsoft under this agreement, operating in the same league as other multinationals.

This agreement will also help SINGER to promote their brand name locally as well as internationally. István Papp, Vice President Microsoft Asia Pacific said, “Our wide network of local OEM partners across the world has helped us to deliver Microsoft’s rich experience through a variety of devices that are tailored for local markets. We are delighted to have Singer Sri Lanka on board as a named account and we are confident that together we can truly make a positive contribution to the local device ecosystem.” Mahesh Wijewardene – Director – Marketing & Commercial Singer Sri Lanka said, “As a company which focus on high quality products and promoting genuine use of software, we are today delighted to receive the Named Account status from the global technology giant Microsoft.

This is an example of our continuous commitment and dedication towards providing the very best to our customers all around the country.

Singer X Series Notebooks come with the latest Intel 6th Generation Processor. Windows 10 is also at a better than ever phase, giving users the chance to work on a multiple array of processes whilst getting things done faster and making the web work the way the user wants. Singer markets and distributes all in one computers, desktop range and laptops in SINGER X Series and Dell brands. All products are backed by the unmatched SINGER warranty and its island wide service.