Ayonix-Starcom partner to introduce narrowcast communication medium
25 Jan 2016 - {{hitsCtrl.values.hits}}
From left: Ayonix Sri Lanka Director Purajitha Taldena, Starcom Worldwide Sri Lanka CEO Rohith Hettiarachchi and Ayonix Corporation of Japan in Sri Lanka, Maldives and Bangladesh Country Manager Thushan Gunawardena
Ayonix Corporation of Japan in Sri Lanka, which specializes in developing advanced 3D face recognition software that can be used in multiple industries, announced a partnership with Starcom Worldwide Sri Lanka.
One of the largest media agencies in the world, Starcom offers a wide range of media services including media management, entertainment and sports marketing, as well as Internet and digital communications.
With the newly formed partnership, Starcom will handle media buying for a new emerging trend for Ayonix Corporation. Starcom is also the exclusive partner to offer the service which also offers narrow casted ads.
The most accurate and fastest face recognition software will be used to provide real-time surveillance and will be used to help retail outlets identify customers by name and target sales and advertisements that are in line customer’s specific preferences.
With this emerging trend, ads will be customized to suite the shoppers once they are inside the store based on a consumer demographics and ad database. All of the ads will be interactive and they will be played based on mood recognition.
Facebook integration, audience profiling based on expense history, delivering online content are some of the features that can be offered using revolutionary software. Commenting on the partnership with Starcom Worldwide Sri Lanka, Ayonix Corporation of Japan in Sri Lanka, Maldives and Bangladesh Country Manager Thushan Gunawardena stated, “We are extremely proud to have partnered with Starcom to embark on this revolutionary project. In today’s world, simply showing an ad no longer works.
The consumer needs to be engaged. By joining hands with Starcom we hope to focus on providing local customers with a personalised service using our world-class range of face recognition products and engaging them in mass customized features with local and international brands with.”
Starcom Worldwide Sri Lanka CEO Rohith Hettiarachchi commenting on the partnership had this to say, “This partnership works well for us as we are always looking for innovative communication media opportunities for the clients. The revolutionary technology ffered by Ayonix Corporation will help to identify a specific audience and communicate a message relevant to them rather than blanket coverage offered by main stream media.
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