Q: What do you believe drives the timeless attraction to gold and other jewellery, and how is Vogue Jewellers adapting to changing customer preferences? From time immemorial, gold and jewellery have held a timeless allure across cultures and generations for several compelling reasons. They serve as symbols of wealth, prosperity, and social status. Gold, in particular, possesses a unique ability to retain its value over time, making it not only a fashionable and wearable investment but also a symbol of financial security.
Vogue Jewellers understands that our success lies in staying attuned to evolving global trends. Since our inception, we have earned a reputation for setting trends and introducing innovative designs.
Our team of internationally award-winning designers and craftsmen continuously research and create jewellery that resonates with contemporary aesthetics while preserving the timeless appeal of gold. Our journey of constant evolution has resulted in creations that harmoniously blend tradition with innovation.
Q: Why do people keep coming back to Vogue Jewellers, and how have you managed to establish and maintain this exceptional reputation?
For a jeweller, the foremost fundamental factor is earning the trust of its customers. Since our establishment in 1962, we have consistently gained the trust of generation after generation, earning the reputation of being Sri Lanka's most trusted jeweller. People continue to choose Vogue Jewellers for a variety of reasons. Our exceptional reputation is a result of our unwavering commitment to several key principles:
Quality is, and will always be, a fundamental value of our brand. Each item we offer is backed by a lifetime guarantee that demonstrates our confidence in the durability and longevity of our products. Each product that lasts for generations is supported by a lifetime warranty. Furthermore, we prioritise ethical and responsible business practices.
We set the right price for the right product. Vogue Jewellers may not be the cheapest option, but every product undergoes rigorous quality tests and boasts an extra percentage of karat, never less.
Q: What are some things people should look for and be aware of when choosing a jeweller?
Most importantly, people should consider if the jeweller lives up to the quality a jeweller claims to provide. At Vogue Jewellers, we continue to honour the promise made over sixty years ago – 'With you forever.'
"We remain steadfast in continually seeking opportunities to improve our standards, and it has undoubtedly contributed to our exceptional reputation as the most trusted jeweller in Sri Lanka.
Q: What sets Vogue Jewellers apart from others in the space?
Vogue Jewellers distinguishes itself in several ways: We are undeniably the most internationally awarded jeweller in Sri Lanka, with a presence in six showrooms, offering an extensive range of the latest globally trending designs.
Furthermore, Vogue is the sole jeweller in Sri Lanka to have introduced a 22-karat patented brand – Vogue Tusker Collection. We are renowned for our trend-setting designs that seamlessly blend tradition with contemporary aesthetics. Our innovative spirit traces back to the '60s when our founding Chairman, the late Mr. Sarath Hemachandra, my grandfather, introduced revolutionary Chandelier Earrings, which remain a testament to the master craftsmanship of the jeweller's art.
Our dedication to exceptional customer service reflected in our consecutive ranking as No.1 in the LMD Customer Excellence Survey in the jewellery category and being recognised as the Trip Advisor Travellers' choice in the shopping category for four consecutive years, underscores how each customer feels valued and supported throughout their journey with us. Vogue Jewellers is the only jeweller to have hosted a stand-alone jewellery show in Sri Lanka. These factors establish us as the trend-setting leader in Sri Lanka's jewellery industry, paving the way for others to follow.
Q: What do you believe is the future of gold, gems, and jewellery, both in a local and global context?
As mentioned earlier, from ancient times, gold and jewellery have symbolised wealth, prestige, and social status. These timeless symbols of wealth and emotional connection continue to hold their allure. In both local and global contexts, the future of gold, gems and jewellery remain promising. Moreover, it is essential to note that the value of gold appreciates not only locally but also worldwide, making it an especially attractive investment option that helps hedge against inflation and evolving fashion trends.
Transformative and smart jewellery are the new trends in the global arena. Futuristic thinking has been an integral part of Vogue's DNA since our inception. Vogue has introduced numerous transformative and smart jewellery items and collections, including Chandelier Earrings, Illuminated Earrings, Royal Majestic Collection, Magic Bangle, and Nail Art Rings.
In conclusion, amidst this ever-changing landscape, Vogue Jewellers remains committed to preserving the timeless appeal of gold and jewellery while embracing emerging trends. We also recognise that gold's enduring value, especially as an investment option, holds great potential, both in Sri Lanka and the global market, making it a compelling choice for those looking to secure their financial future.
