Violinist Benedetti: Populism to promote music

Violinist Nicola Benedetti has a best-selling album in the British pop charts so it comes as no surprise that she approves of a bit of populism to get the message across that classical music can be fun. She does, though, draw the line at marketing herself as the “classical babe” that the British tabloids thought was a good niche for her, when she first exploded onto the British music scene as BBC Young Musician of the Year a decade ago. reuters