Hirdaramani powers Mercedes-Benz Fashion Week

As an Official Industry Patron at Mercedes-Benz Fashion Week (MBFW), Hirdaramani’s emerging leadership talks about the future of Sri Lanka apparel while lending its resources and expertise to support emerging designers showcasing at the Mercedes-Benz Fashion Week Sri Lanka.

As Sri Lanka’s apparel industry looks to reinvent itself to meet a new fashion future, one of Sri Lanka’s oldest and most respected apparel makers, the Hirdaramani group, has taken on the challenge of channelling fresh, young energy towards this move. While the apparel manufacturer still boasts veterans of the industry to guide the business, at the helm of the company today is the next generation of leaders, bringing a tide of fresh energy and ideas to the business.

Hirdaramani presents the perfect balance of seasoned expertise and new influencers ready to disrupt traditional thinking. It is the future-forward thinking of the company and the synergy between this and the core theme of MBFW that led to the partnership between the two.

The Hirdaramani legacy began in the 1890s and has steadily grown into a multimillion dollar apparel manufacturing business that has diversified into a global conglomerate. Understanding the essential nature of linking fresh, young thinking for an industry as youth-obsessed as fashion, Hirdaramani has stayed committed to reinventing itself again and again to make wearables for young consumers and also empowering, trusting and investing in its next generation of business leaders to influence the growth and evolution of the company.

Representing this next generation for the company and Sri Lanka apparel as a whole, Hirdaramani Director Aroon Hirdaramani was part of a key panel discussion on the future of the industry at the South Asian Apparel Leadership Forum held as part of the weeklong event. 

Aroon is also part of the Joint Apparel Association Forum (JAAF) future leaders committee and frequently represents Sri Lanka apparel at global forums as part of his position with the JAAF. The forum held as part of the fashion week’s knowledge-sharing agenda focused on bringing together apparel business leaders to inspire and challenge the industry with all-new fashion intel.

Simultaneously, the Hirdaramani group has also lent its support to channel young fashion energy on the runways of MBFW Sri Lanka. Collaborating with AOD— the country’s best known private fashion educator, Hirdaramani powered the cutting-edge collections of several young fashion designers who were showcased at the MBFW Sri Lanka runways. Shehani de Silva, Oshini Perera and Ishara Jayathilake presented their fresh fashion collections that were created via Hirdaramani’s superior manufacturing and finishing technology.

These collaborations and roles played in knowledge sharing and the runway show, embody Hirdaramani’s take on fashion and its new future. As fashion consumers change fast and frequently causing ripples of transformation across the industry, it becomes extremely important for garment manufacturers to be conscious of these shifts and understand how they influence the products being made. 

Hirdaramani’s patronage to MBFW reflects this vision to constantly transform, invent and reinvent. With this bold spirit that embraces the power of fresh talent and young thinking, Hirdaramani promises to be one of Sri Lanka’s leading fashion makers of tomorrow.