Secrets celebrates 11th anniversary with more expansions

Secrets, the lingerie specialist retail group, celebrated its 11th anniversary with pomp and grander recently.

Secrets, which is both the brand and the name of the store, is Sri Lanka’s specialist lingerie retailer, which fulfils the needs of the discerning lingerie shopper whether it be for a good fit, comfort or style, in an atmosphere, an ambience that is comfortable, exciting and satisfying. Secrets also plans to expand its business with more lingerie stores for easy access in the near future with more avant-garde new fashion parallel to its 11th anniversary celebrations.  

The first Secrets store opened 11 years ago on June 26, 2006, which has now grown to three. In a fitting celebration of its 10th anniversary, Secrets opened its third lingerie store in Jaffna on the very day that it first opened its very first lingerie store at Liberty Plaza.

“Secrets offers a unique shopping experience going beyond a mere quest of purchasing lingerie by customers. With our personalized, customer service - every customer gets one-to-one attention - creating a shopping environment, where the customers enjoy the ‘ultimate lingerie experience’ with the widest array of choices in styles and sizes available to fulfil their needs. This exceptional service provided to our customers during the past 11 years has contributed immensely to our success,” said Secrets Chief Executive Officer Priya Gunawardane.

What you wear underneath your everyday garments really does matter - every great outfit starts with the underwear that you choose and getting this aspect right can make all the difference to how you look and feel. In a world where external finery is emphasized and extolled, Secrets by its unmatched collection of lingerie has proven that ‘Nothing shows but 
your confidence’.

If there is just one thing that Secrets has contributed to society in its 11 years of consistent growth, it’s the virtue of confidence. Confidence has not so much to do with how you look. Instead, high self esteem comes from how you feel at any moment. 

No matter your size, no matter your weight, when you are confident about whom you are, you are beautiful. Nothing is more beautiful than a confident woman. Confidence is the sexiest thing that a woman can wear and Secrets Lingerie gives the confidence that takes you places. Ladies, go confidently in the direction of your dreams with 
Secrets lingerie.

Opportunity to purchase online and discrete delivery to customers’ work place or home is also available, so do check out www.secretslk.com for the latest deals on offer. The future formula for Secrets success is offering the best of both worlds – the convenience of online shopping, great web offers, click and collect and door-to-door delivery, together with the unrivalled personal and expert service that only Secrets provides. This year, also saw the entry of its own Secrets branded cotton Panty Pack in three styles - Bikini, Hipster and Maxi – which is fast becoming the favourite of both schoolgirls and office ladies for daily wear. More lingerie stores for easy access are planned for the near future – so look forward to that ultimate lingerie experience at your favourite mall or a stand-alone lingerie store closer to your home or workplace.