World of Outdoor introduces Weber grills to Sri Lanka

Weber Barbecue Grills, a product of Weber Stephen Products LLC, fired up Colombo when it launched its range of grills and barbecues to a packed audience at a gala event held at The Hilton Colombo recently.
Weber will expand its global footprint still further with the opening of its first flagship store in Sri Lanka in collaboration with World of Outdoor (WOO).
In Sri Lanka for the launch were Weber-Stephen Barbecue Products India Director Sales Uday Kugaji and chef Melwin of Weber Stephen Products who conducted an informative and interesting demonstration on the many uses of Weber, which are not merely restricted to grilling but cover the entire gamut of the culinary processes including baking of bread and pizzas, steaming, boiling of rice and every possible form of cooking imaginable.   
Weber’s partner in Sri Lanka, WOO, has since it first opened its galleries in January 2011, enhanced the business into the lifestyle sector, carrying the brand name of ‘World Of Outdoor’ to the domestic as well as hospitality and industrial sectors, providing solutions which will protect your furniture and effects from the hazardous rays of the sun as well as rain. 
“Since the inception of World Of Outdoor in 2011, we have been renowned for our superior products and after sales service and the inclusion of Weber grills and barbecues to our portfolio will only serve to enhance our image further,” said WOO Head of Operations Razeen Mahroof.
At WOO,  the items on sale include sun loungers, beach wooden umbrellas, cantilever umbrellas, teak furniture, plastic furniture, rattan furniture, steel and aluminum furniture, fabric furniture, artificial grass, hammocks, cushions, outdoor lights, camping accessories, green walls, etc. 
“Our products are ideally suited for residences, as well as hotels, resorts, villas, restaurants and  apartment blocks, while architects, interior designers, as well as construction companies would find most of their requirements being stocked and imported by us,” said Mahroof.
“We can also custom design, craft and manufacture unique products made of synthetic, rattan and teak wood in a variety of trendy designs, customized to local needs.” 
WOO  has a dedicated and trained sales teams Focusing on hotels, resorts, villas, restaurants and apartments in Sri Lanka, the Maldives, Seychelles, Mauritius and Middle East markets, to customize furniture to any small or large project, while the expert design team can plan a customer’s outdoor space. 
“Weber has introduced its extensive range of grilling products for campers, barbecue party enthusiasts, families, restaurants, cafes, hotels, holiday bungalows and villas, B2B and B2C customers, including the signature charcoal grills and gas grills along with grilling accessories. 
Going forward with its essence, ‘Don’t just grill, let’s Weber’- Weber is here to add a new dimension to your culinary experience,” said Weber Sri Lanka Business Development Manager Jehan Noor. 
“The advantages of grilling with Weber are manifold. Weber grills retain the nutrients of the meat while greatly reducing the oil content one would usually use when grilling as the excess fat drips off the meat, leaving less fat in the cooked food. Grilled vegetables too retain more of their vitamins and nutrients than when cooked any other way, as in this instance too due to Weber’s advanced features the moisture is retained during the process of grilling,” said Chef Melwin.